Created by workers, for workers, CBUS Super is one of Australia’s most successful Superannuation funds. For over four decades we’ve proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we’ve been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund.

About the role

As the Digital Acquisition Marketing Lead, you will play a critical role in supporting the development and delivery of CBUS' performance digital acquisition marketing strategy.

Reporting to the Senior Manager, Digital Acquisition, you will execute data-driven campaigns across channels including SEM, paid social, display, video and affiliate marketing to drive member growth and acquisition outcomes.

You will ensure CBUS continues to grow our membership through effective digital marketing programs that deliver measurable business results. Working closely with agency partners and internal stakeholders, you will turn data into actionable insights, optimise campaign performance and identify new opportunities to improve marketing effectiveness and return on investment.

Key accountabilities

- Deliver and optimise performance digital marketing campaigns across SEM, paid social, display, video and affiliate channels.
- Support the development of audience strategies and messaging frameworks that drive member growth.
- Analyse campaign performance and translate data into actionable insights that improve marketing effectiveness.
- Partner with internal teams and agency partners to deliver integrated digital marketing initiatives.
- Manage testing, reporting, budgeting and optimisation activities to maximise campaign performance and ROI.





What will you bring?

- Proven experience in digital acquisition or performance marketing with a solid track record of driving customer or member growth.
- Strong knowledge of digital media platforms including Google and Meta, along with analytics and marketing technology tools (eg Adobe). Experience with HR platforms would also be an advantage.
- Advanced analytical capability with experience turning complex data into meaningful business insights.
- Excellent stakeholder management, communication and project management skills, with the ability to collaborate effectively across teams and partners.

This is an exciting opportunity to contribute to the development of new ways of working and bring your expertise to a dynamic industry fund.

Belong at CBUS

We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We’re looking for people of all genders, races, nationalities, orientations and of all abilities to join us.

We’re keen to hear from you

If you've read through the requirements of this role and you feel like you haven’t fully met the criteria, we would still encourage you to apply. We're aware of accessibility barriers when it comes to applying for a job and we want to help. If you require assistance with your application, please contact our Talent Acquisition Team via

Like to know more about working with CBUS? Check out our website, cbussuper.com.au/careers

Applications Close: 31 July

This is a permanent full-time position based in Melbourne.

Agencies, please note: All CBUS vacancies are managed by our internal Talent Acquisition Team. Should external assistance be required we will reach out to our preferred agency partners, thank you.

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📌 Digital Acquisition Marketing Lead (Melbourne)
🏢 Cbus Super Fund
📍 Melbourne