Role Overview

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. TrendAI is looking for a motivated Sales Development Representative to help build a high‑quality pipeline across enterprise and mid‑market accounts in the ANZ region. This initial contract role offers strong growth potential and may lead to longer‑term opportunities, including a permanent seller role. The SDR at TrendAI is a frontline market builder, digital seller, and source of customer intelligence.

Key Responsibilities

1. Create High‑Quality Pipeline

- Identify and engage priority enterprise and mid‑market accounts across ANZ.
- Execute targeted outbound engagement through email, phone, LinkedIn, and digital channels.
- Prioritize accounts based on business relevance, intent signals, industry trends, campaign engagement, and sales priorities.
- Book qualified first meetings with Account Managers and Sales Engineers, supported by clear context, customer pain points, and recommended next steps.
- Focus on quality, relevance, and progression – not just activity volume.

- Become a Research‑Led Digital Seller

- Research target accounts, industries, personas, business initiatives, and market triggers.
- Use cybersecurity trends, AI adoption themes, customer stories, and business challenges to create relevant outreach.
- Craft personalized emails, LinkedIn messages, and call narratives that connect TrendAI’s value to customer priorities.
- Develop the ability to identify market signals, understand influencing factors, and turn insight into meaningful customer engagement.

- Run Strong Discovery and Qualification

- Conduct structured discovery to understand customer challenges, strategic initiatives, security priorities, decision drivers, and success criteria.
- Qualify opportunities based on business pain, urgency, fit,



stakeholder relevance, and next‑step clarity.
- Go beyond surface‑level interest by uncovering why a conversation matters and what business outcome the customer is trying to achieve.
- Deliver introductory conversations or presentations that clearly position TrendAI and its relevance to the customer.

- Work as Part of the GTM Team

- Collaborate closely with Account Managers and Sales Engineers to align account strategy, messaging angles, meeting objectives, and follow‑up actions.
- Maintain high‑quality CRM documentation, including account insights, stakeholder details, discovery notes, objections, competitor mentions, and next steps.
- Share field intelligence with Marketing to improve campaigns, messaging, content, and persona targeting.
- Contribute customer and competitor insights that help Sales, Marketing, Product, and leadership better understand market reality.

- Bring the Right Attitude

- Have a hunger to learn, willingness to be coached, and motivation by progress.
- Show curiosity, discipline, resilience, and a desire to become better every week.
- Take ownership, ask good questions, act on feedback, and consistently seek ways to improve.

What Success Looks Like

Success is measured not only by meetings booked but by the quality of pipeline created and the insight brought back into the business.

- High‑quality qualified meetings with clear customer context and next steps.
- Solid conversion from conversation to opportunity.
- Consistent engagement with priority accounts and target personas.
- Accurate and useful CRM documentation.




- Actionable customer, market, and competitor insights shared with Sales and Marketing.
- Strong collaboration with Account Managers, Sales Engineers, Marketing, and Channel teams.
- Growth in selling confidence, cybersecurity understanding, and commercial judgment.
- Clear demonstration of readiness for expanded responsibilities and potential longer‑term seller opportunities.

What You’ll Bring

1. 1–3 years of experience in SDR, BDR, inside sales, demand generation, or enterprise technology sales.
2. Experience in cybersecurity, SaaS, cloud, AI, or enterprise technology is preferred, but not essential for someone with strong learning agility.
3. Strong communication skills and confidence to engage both business and technical stakeholders.
4. Curiosity about customers, markets, technology, and business challenges.
5. Ability to research accounts, identify relevant triggers, and create personalized outreach.
6. Experience using LinkedIn Sales Navigator, CRM, and sales engagement tools is an advantage.
7. Strong time management, organization, and follow‑through.
8. Resilience, coachability, and a positive growth mindset.
9. A collaborative working style and willingness to partner across Sales, Sales Engineering, Marketing, Channel, and Product teams.

Ideal Profile

Ambitious, curious, and ready to build a career in enterprise technology sales. Looking for meaningful work, real customer conversations, and commercial growth.

Comfortable with outreach, feedback, targets, and continuous improvement.

Desire to be part of a team where performance matters, as do attitude, integrity, collaboration, and learning.

Diversity, Equity, and Inclusion

We embrace diversity, equity, and inclusion. Our goal is to build and support an inclusive workforce that reflects our global business and encourages people from all backgrounds to apply.

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📌 Sales Development Representative (City of Sydney)
🏢 Trendmicro
📍 City of Sydney