Who We Are

OTR Group comprises over 1,000 retail, convenience, and quick‑service restaurants, including brands such as Reddy Express (formerly Coles Express), Smokemart & GiftBox, Krispy Kreme, Hungry Jacks, Oporto, Guzman y Gomez, and many others. OTR Group is part of the Viva Energy Australia Group – an ASX‑listed company dedicated to refining, importing, and distributing energy products while building a safe and sustainable energy future for all Australians. With Viva Energy Australia’s national footprint and OTR’s history of industry‑leading innovation, it is an exciting time to join OTR Group as we set out to redefine the retail landscape in Australia.

The Role

An exciting prospect exists for an experienced and commercially minded Fuels Marketing Specialist to lead the Retail Fuels brand and marketing agenda across our network. You will develop and execute fuels campaigns, sponsorship strategies and customer offers that drive awareness, consideration, and conversion while balancing customer needs, brand priorities, and commercial outcomes. Partnering closely with Shell and an array of internal stakeholders, you will support the delivery of the Annual Marketing Plan and ensure fuels marketing activity is strategically planned, executed, and measured for impact.

You Will Provide

- Development and execution of fuels marketing strategies, campaigns, and sponsorship activity across the retail network.
- Delivery of customer offers and value‑led propositions that improve awareness, engagement, and commercial performance.
- Translation of business priorities into compelling customer‑facing campaigns and communications.




- Coordination of integrated campaign delivery across Marketing, Loyalty, Digital, Operations, Category, and agency partners.
- Development of campaign briefs, creative assets, point‑of‑sale material, and customer communications.
- Commercial ownership and optimisation of fuel‑related discounts and promotional programmes including Shopper Docket, SPS, Flybuys and B2B initiatives.
- Monitoring and reporting of campaign performance to identify insights and continuous improvement opportunities.
- Strong stakeholder engagement and alignment to ensure activity is delivered efficiently and effectively.
- Governance and compliance support to ensure product messaging and claims remain accurate and aligned to requirements.
- Contribution to improved campaign disciplines, planning processes and ways of working.

What We Offer

- Join a dynamic team at a renowned South Australian company known for innovation and outside‑the‑box thinking.
- Be part of the journey, with numerous opportunities as we rapidly expand into a nationwide retail powerhouse.
- Access to exclusive staff benefits via our OTR App.
- Access to a free and confidential Employee Assistance Program (EAP).
- Access to extensive health and wellbeing benefits,



including discounted private health insurance, fitness memberships, and everyday lifestyle savings for you and your family.

About You

- Demonstrated experience in marketing, campaign management, brand, retail or customer marketing environments.
- Proven capability developing and delivering marketing strategies that drive customer engagement and commercial outcomes.
- Strong ability to coordinate work across multiple stakeholders, external partners and agencies.
- Excellent written and verbal communication skills, with confidence tailoring messaging for different audiences.
- Strong organisational skills with the ability to manage multiple priorities and deliver to deadlines.
- Commercial mindset with the ability to convert business objectives into effective customer‑facing activity.
- Strong stakeholder management and relationship‑building capability across cross‑functional teams.
- Experience in retail, convenience, fuels, FMCG, loyalty, automotive or multi‑site environments will be highly regarded.
- Relevant tertiary qualifications in Marketing, Business, Communications or a related discipline are desirable.

We welcome applicants from diverse backgrounds including Aboriginal and Torres Strait Islander people and encourage and support diversity in our traditional and non‑traditional roles.

This role is being sourced by our internal Talent Acquisition team; therefore, we will not be accepting applications via external recruitment agencies.

OTR is a division of OTR Group and is part of the wider VIVA ENERGY RETAIL Australia network.

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📌 Fuels Marketing Specialist (Melbourne)
🏢 OTR
📍 Melbourne