Job Description

WHAT YOU’LL DO

Asour Owned MediaLeadyouare responsiblefor:

CRM Planning & Channel Execution

- Plan andoptimizecommunication across CRM channels (Email, Push, and when applicable SMS andWhatsapp) in line with the local marketing calendar

- Leverage the Marketing Automation Platform (MAP) to enabledata‑driven, automated customer journeys and campaign communications across CRM channels

- Oversee GlobalE‑mailand Push activities to ensure global and local comms. are aligned

Customer Data, Content Personalization & SEO

- Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth

- Support Commercial team with SEO actions

Cross‑FunctionalCollaboration & Membership Activation

- Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuringomni‑channelconsistency

- Collaborate with production and commercial roles to brief and execute campaign plans that balance brand andsales objectives, and ensure alignment with QCP

- Responsible for planning local events and partnerships related to the H&M; Membership program and planning local Mission activation according to global guidelines

WHO YOU’LL WORK WITH

You'lljoin a collaborative marketing team of eight, partnering closely with brand, eCommerce, creative and CRM colleagues to deliver engaging customer experiences across our Owned media channelsand Loyalty program.

WHO YOU ARE

We are looking for people with

- 3- 4years' experiencein CRM, or media planning (preferably in retail or e-commerce)

- Knowledge of email, app,



and digital channel management

- Strong analytical and data interpretation skills

- Proficient in campaign performance tracking and reporting tools

- Strong relationship builder with the ability to collaborate and influence across the business.

- Experience supporting or running loyalty programs is a nice-to-have

WHO WE ARE

H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M; Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive perks with extensive development opportunities around the globe.

- We offer flexible working arrangements with theoptionto WFH 2 days a week. Subject to business needs

- You will receive 25% off H&M; Group brands; H&M;, COS, Monki, Weekdays,Arket, & Other Stories

- We are an inclusive company where you are encouraged to be yourself at work

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all,it’sour people who make us who we are.

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📌 Owned Media Lead (New South Wales)
🏢 jobr.pro
📍 New South Wales