Zynet is seeking an experienced, hands-on Marketing Lead to execute our marketing activity with precision, creativity, and purpose, using AI as a core part of how the work gets done, not an afterthought. This is a full-time role based on-site in our Melbourne office.

This role has evolved: it's primarily a hands-on execution role, with a light layer of strategic input, where we're looking for someone who is genuinely fluent in AI-powered marketing tools and workflows and can put that to work day to day. You'll use AI to get campaigns, content, reporting and partner materials out the door faster and to a higher standard. You'll be responsible for building on our existing marketing function and leading delivery across digital campaigns, content, partner programs, and more, while building AI into the fabric of how our marketing operates.

You will also be the key connector between Zynet and our global and local strategic partners, driving co-marketing efforts and visibility across key industry sectors.

This is a unique opportunity to take a respected, well-established brand and use modern, AI-enabled marketing practices to elevate its profile in the Australian market.

Key Responsibilities

- Build on Zynet's existing marketing foundations, assets and tooling, identifying opportunities to strengthen and evolve what's already working
- Contribute light strategic input where useful, with the majority of time spent on hands-on delivery and execution
- Lead end-to-end delivery of digital campaigns, email marketing, events and content
- Tailor messaging for key industries including finance, manufacturing, transport and others




- Engage with vendor and referral partners to deliver co-marketing initiatives
- Build, evolve and continuously improve marketing collateral for LinkedIn, email, website and sales enablement
- Develop case studies and obtain client testimonials, weaving them into proposals, website content and social channels
- Drive ongoing improvement in domain authority and organic visibility, supported by regular online activity reporting
- Track and report on performance metrics to support engagement and lead generation, refining activity based on results and insights
- Manage and get the most out of Zynet's marketing platforms, including HubSpot, ensuring good integration and data flow between marketing, sales and other business tools
- Evaluate and recommend new AI marketing platforms and tools as they emerge, keeping Zynet's marketing function ahead of the curve
- Collaborate with internal stakeholders, working visibly and proactively from the office

Skills and Experience

- Demonstrated, hands-on experience using AI tools in a marketing context, for example generative AI for content and copy (ChatGPT, Claude, Gemini, or similar), AI-assisted design or video tools, and AI features within marketing automation/CMS/analytics platforms
- Confidence writing effective prompts and iterating with AI tools to get high-quality, on-brand output,



not just generic AI-written content
- Practical, day-to-day use of AI to get work done faster and to a higher standard, not just high-level ideas about AI's potential
- Proven experience in B2B marketing, ideally within cybersecurity, IT services, SaaS or similar
- Proven ability to deliver marketing programs end to end, hands-on
- Experience working with technology vendors and channel or referral partnerships
- Excellent written communication and content creation skills, with the judgement to know when to edit or override AI-generated drafts
- Strong capability in campaign delivery across digital platforms (LinkedIn, email, CMS, analytics)
- Hands-on experience with HubSpot or a similar marketing automation/CRM platform, including integrating it with other marketing, sales and reporting tools
- High level of initiative, creativity and good business sense
- Comfortable being embedded in a high-performing, team-oriented environment
- Genuine curiosity about emerging marketing technology, with a track record of adopting new tools and platforms quickly

Why Join Zynet

- Trusted and established cyber security and IT services provider with 25+ years' success
- Broad client base across key industries with long-term relationships
- Strong global and in-country partner ecosystem ready to be leveraged
- Genuine mandate (and budget) to modernise marketing practice through AI, not just talk about it
- Chance to lead marketing in a growth-focused, highly respected business
- Friendly, values-driven team that supports autonomy, accountability and collaboration

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📌 AI First Marketing Specialist (Williamstown)
🏢 Zynet
📍 Williamstown