Aurum Poultry Co. | Victoria Head Office | Full-time
$70,000–$80,000 + superannuation, depending on experience

Aurum Poultry Co. is an Australian poultry producer and specialist in elevated poultry — high-quality, thoughtfully raised products for restaurants, butchers, Asian grocers, distributors and retail customers across the country.

We are looking for a hands‑on Marketing & Brand Executive to join our Commercial team and support the next stage of Aurum’s brand and commercial growth.

This role is ideal for a marketer with 2+ years’ experience who loves good food, understands the value of quality produce, and knows how to bring food products to life through strong content, clear storytelling and practical marketing execution.

Based at Aurum’s Victorian head office, you will support marketing activity across social media, retail campaigns, trade marketing, customer engagement, product launches and national execution across key customer and distributor channels.

You will work closely with the Commercial Operations Manager, who leads Aurum’s national commercial function, as well as the Business Development team, Retail team, distributors, key state customers and external creative and media partners.

Aurum Poultry Co. | Victoria Head Office | Full-time
$70,000–$80,000 + superannuation, depending on experience

Aurum Poultry Co. is an Australian poultry producer and specialist in elevated poultry — high-quality, thoughtfully raised products for restaurants, butchers, Asian grocers, distributors and retail customers across the country.

We are looking for a hands‑on Marketing & Brand Executive to join our Commercial team and support the next stage of Aurum’s brand and commercial growth.

This role is ideal for a marketer with 2+ years’ experience who loves good food, understands the value of quality produce, and knows how to bring food products to life through strong content, clear storytelling and practical marketing execution.

Based at Aurum’s Victorian head office, you will support marketing activity across social media, retail campaigns, trade marketing, customer engagement, product launches and national execution across key customer and distributor channels.

You will work closely with the Commercial Operations Manager, who leads Aurum’s national commercial function, as well as the Business Development team, Retail team, distributors, key state customers and external creative and media partners.

About the Role

This is a hands‑on marketing role with a strong focus on content creation, social media, product storytelling and commercial execution.

You will help connect Aurum’s products, customers, channels and commercial priorities through clear and inspiring content, strong campaign delivery and consistent brand presentation.





The role will give you exposure across digital content, retail marketing, trade activation, NPD marketing support, Klaviyo customer engagement, chef collaborations, recipe inspiration and national marketing execution.

Key Responsibilities

- Manage Aurum’s marketing and content calendar across social media, retail, trade and customer‑facing channels.

- Create and coordinate content including product photography, recipe content, short videos, chef/customer stories, restaurant features and campaign assets.

- Draft captions, product copy, campaign messaging, recipe content, retail copy, email content and customer‑facing materials.

- Execute social media activity including content planning, posting, reposts, campaign coordination and basic performance tracking.

- Drive customer engagement through Klaviyo, including email campaigns, retail updates, recipe‑led content, product education and purchase journey communication.

- Deliver trade marketing activities including flyers, POS materials, product sheets, campaign briefs, distributor materials and product education tools.

- Work closely with the Business Development team on butcher, grocery, food service and distributor campaigns.

- Support national marketing execution with distributors and key state customers where required.

- Manage retail marketing for Aurum’s VIC and NSW stores, including seasonal campaigns, recipe cards, product education, in‑store signage and display materials.

- Execute NPD marketing support, including launch messaging, product education, content planning, trade materials and customer‑facing campaigns.

- Coordinate KOL/KOC, chef, restaurant and customer collaboration content where required.

- Support PR and communications activities including chef features, restaurant collaborations, award announcements and external‑facing product updates.

- Maintain marketing assets, product information, image libraries, campaign records and campaign summaries.

About You

You are a practical and creative marketer who enjoys both content creation and commercial execution.

You may be coming from a food, hospitality, FMCG, retail, grocery, agency or consumer brand background. Poultry experience is not required, but a genuine interest in good food, quality produce and product storytelling is important.

You will bring:

- 2+ years’ experience in marketing, brand, content creation, social media, trade marketing, retail marketing, product marketing or a similar role.





- Strong content creation and storytelling skills across social media, retail, trade and customer‑facing channels.

- Strong social media production skills, including planning, filming support, editing coordination, posting and performance tracking.

- Good written communication skills with the ability to create clear, engaging and practical marketing content.

- Good visual judgement and an understanding of brand consistency.

- Strong organisational skills and attention to detail.

- Confidence managing multiple projects and working with internal teams and external suppliers.

- A practical, hands‑on and commercially minded approach.

- A strong interest in food, hospitality, FMCG, grocery, retail or elevated consumer products.

Highly Regarded

- Experience supporting product launches, retail campaigns or trade marketing activities.

- Experience with Canva, Adobe, Meta Business Suite, Klaviyo, website CMS or similar tools.

- Experience with Chinese social media platforms such as WeChat, Xiaohongshu or similar.

- Mandarin or Cantonese language skills.

- Experience working with chefs, restaurants, food content, influencers, KOLs or brand collaborators.

- Tertiary qualification in Marketing, Communications, Business, Commerce or a related discipline.

What We Offer

- Salary range of $70,000–$80,000 + superannuation, depending on experience.

- A growing food brand with robust product stories and national market opportunity.

- Head office exposure to national marketing execution across retail, trade, distributor and key customer channels.

- Exposure across brand, content creation, social media, retail marketing, trade marketing, customer engagement and product launch support.

- The opportunity to work closely with sales, retail, chefs, customers, distributors and external creative partners.

- A hands‑on role where your work directly supports brand growth, customer education and commercial outcomes.

- A supportive environment where you can build broader practical experience across food branding and commercial marketing.

Why Join Aurum?

At Aurum, marketing is closely connected to product, customers and commercial growth.

This role will give you the opportunity to help customers better understand Aurum’s products, support retail and trade activation, tell stronger food stories, and help bring new products and campaigns to market.

You will gain head office exposure to national marketing execution while supporting activity across retail, trade, distributor and key customer channels.

This is a strong opportunity for a marketer who wants to grow their career across food branding, content creation, social media, retail activation, trade marketing, customer engagement and new product launch support.

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📌 Marketing & Brand Executive (Melbourne)
🏢 Aurum Poultry
📍 Melbourne