About the role

You will oversee the end-to-end strategy and execution of the B2B webinar program to drive product adoption and pipeline growth. This position involves managing high-profile partnerships, coordinating product launches, and optimizing lead generation through live digital experiences.

Key facts

- Location: Sydney, Australia
- Engagement: Full-time
- Team: B2B Marketing, Digital Events

What you'll do

- Direct the B2B webinar calendar, including enterprise thought-leadership series and partner-led ecosystem events.
- Manage the full production lifecycle from scripting and guest sourcing to multi-channel promotion.
- Collaborate with the Ecosystem team to secure and produce content with partners like HubSpot, LinkedIn, Google, Meta, and Anthropic.
- Oversee third-party agency and publisher relationships, including sponsored content deals with organizations like Reuters.
- Coordinate What's New product webinars in alignment with major company releases.
- Launch and maintain LinkedIn Live as a secondary event channel.
- Manage lead capture mechanics, gated content, and video distribution on YouTube and LinkedIn.
- Partner with growth marketing to track MQL attribution, UTM performance, and budget allocation.
- Direct contingent workers and contractors involved in event production.

Requirements





- Proven experience producing webinars or branded content series within a B2B or enterprise marketing workplace.
- Demonstrated success in managing co-marketing or partnership-led content.
- Ability to manage third-party publishers and agencies, including contract negotiation and quality control.
- Experience in talent management, including pitching and briefing internal and external speakers.
- Proficiency in webinar platforms such as Goldcast, YouTube, and LinkedIn Live.
- Strong understanding of campaign tracking, registration models, and lead reporting.
- Ability to manage multiple concurrent projects and navigate shifting stakeholder timelines.

Nice to have

- Experience directing or managing contingent workers and contractors.

Skills & tools

- Webinar platforms: Goldcast, YouTube, LinkedIn Live
- Analytics: UTM tracking, MQL/pipeline reporting
- Content management: Scripting, briefing, and event production
- Partner management: Ecosystem and third-party agency coordination

Practical notes

- This role is based in Sydney and requires candidates to reside in the area.
- Canva operates on a hybrid model, combining remote flexibility with in-person collaboration at the Surry Hills campus.
- Interviews for this position are conducted virtually.

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📌 Webinar Events Lead,B (New South Wales)
🏢 Canva
📍 New South Wales