Knog is an award-winning, world-renowned cycling & outdoor accessories brand founded in 2002 by friends Hugo Davidson & Mal McKechnie - who still lead the business today. Knog’s mission is to make world-class nightsports products that are technically unkonventional, keeping riders, runners and other nightsports enthusiasts safe, stylish and seen. Ungone is a new and exciting personal security device brand that the Knog team are launching in 2026. We're a relatively small team, which means your contributions are visible and your input genuinely matters.

The Role:

We’re looking for a smart, self-starting eCommerce & Digital Marketing Specialist to work alongside our Digital Director, and be a major contributor in helping us reach ambitious growth targets across multiple international markets.The role has four key focuses: increasing sessions, CVR, AOV and order frequency for Knog & Ungone websites + Amazon stores. To achieve that, you’ll need to understand how to get people's attention, what drives their buying decisions and what builds customer loyalty - and put that into practice to achieve measurable KPIs that deliver to overall company goals for Ungone & Knog.

What You’ll Be Doing For Knog & Ungone:

- Own the day-to-day: QA, troubleshooting checkout, orders, shipping and apps.
- Execute site merchandising across homepage, collections and navigation, keeping things fresh by balancing new products, promotions, best sellers and seasonal focuses.
- Plan and launch campaigns: asset briefs, landing pages, pricing and promotional setup.
- Create and optimise product listings, ensuring accuracy of product data then continuously improve product pages, collections and on-site content to drive conversion.
- Implement and champion SEO best practices (and increasingly, optimising for LLM-driven search)



to support organic growth.
- Brief, co-ordinate and post Journal content that supports our content strategies.
- Drive increases in AOV through bundling and incentives
- Support international growth as we move into new markets

Amazon Marketplaces

- Run point on day-to-day comms with our Amazon agency
- Improve our stores and product pages; product info, image galleries and A+ content
- Keep our store rating healthy by resolving product customer cases quickly
- Coordinate FBA top-ups and liaise with logistics to keep stock levels healthy across our 3PLs

Email & Retention

- Implement campaigns to grow recent sign-ups and reduce unsubscribes
- Build and send email campaigns aligned with broader marketing activity
- Build and optimise automated flows, keeping content up-to-date, valuable and engaging
- Manage lists and segmentation so we're always sending the right thing to the right people
- Drive repeat purchase through CRM and loyalty offering
- Report monthly on your KPIs and understand the numbers day in, day out, always looking for the next opportunity to optimise
- Stay on top of customer feedback & reviews across all channels, responding where needed
- Work closely with the Knog & Ungone marketing teams to balance ecommerce performance, brand and product storytelling

What We’re Looking For:

Above all, what matters is your eCommerce & digital marketing capability and mindset.



We're looking for someone who lives and breathes digital, with the appetite and ambition to grow with us.

- You bring energy, enthusiasm and a genuine interest in our products and the people who use them
- 3+ years of eCommerce & Digital marketing experience across multiple areas of the function; ideally including Shopify, Amazon and Klaviyo (or similar)
- Strong analytical skills - comfortable with performance metrics, reporting & CVR analysis
- A self-starter who backs themselves, uses their initiative, and doesn’t need hand-holding
- High attention to detail, excellent multi-tasking, time management and organisational skills
- A solid understanding of SEO & LLM best practice and proven experience implementing
- Excellent written and verbal communication skills.
- Experience and/or willingness to use AI tools
- A degree in marketing, eCommerce or similar is highly regarded

What’s On Offer:

One role, across two exciting brands. With Knog, you'll contribute to the next chapter of a 25-year legacy with cycling at its core. With Ungone, you'll help launch an unboring challenger brand in alarm and smart tag tech, right from the ground floor.

- $80,000 to $90,000 + Super
- Work/life balance with WFH days plus an optional 9-day fortnight
- A vibrant Cremorne studio, 5 minutes' walk from Richmond Station
- Dog-friendly office*
- Regular team lunches and seriously valuable office coffee
- Big discounts on all Knog & Ungone products
- Opportunities for training and self-improvement to help you grow personally and professionally.

*Subject to good behaviour. The dogs, not you.

If you're passionate about ecommerce, digital marketing, and delivering exceptional online customer experiences, we'd love to hear from you.

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📌 eCommerce & Digital Marketing Specialist (Williamstown)
🏢 Knog
📍 Williamstown