Social Media Specialist

Mascot | Part time, Permanent | Office-Based

Bring Premium Food, Retail and Hospitality Brands to Life

We are an established Australian food retailer, hospitality group and wholesaler with a portfolio of premium brands operating across retail stores, restaurants, ecommerce, food production and wholesale markets.

We are looking for a creative, commercially minded Social Media Specialist to execute engaging content across our brand portfolio and turn real business activity into compelling social storytelling.

This is a hands-on role for someone who enjoys being where the action is, capturing products, people, craftsmanship, venues, launches and behind-the-scenes moments as they happen.

Working from our Mascot office and business locations is a non-negotiable requirement of this position. There is no work-from-home arrangement available.

About the Role

Reporting to the Group Marketing Manager, you will manage the day-to-day execution of social media content across multiple premium food, retail and hospitality brands.

You will work closely with the Marketing Executive, designers, operational teams and business leaders to deliver content that supports campaigns, launches, customer engagement and commercial priorities.

This role combines content planning, photography, videography, copywriting, community management, trend analysis and performance reporting.

You will need to be comfortable moving between office, retail, restaurant, ecommerce and production environments to capture authentic and timely content.

Key Responsibilities

Social Media Execution

- Plan, schedule and publish content across multiple brand social media accounts
- Deliver campaign content in line with marketing briefs, launches and commercial priorities
- Maintain accurate content calendars and consistent posting schedules
- Write engaging captions aligned with each brand’s tone of voice
- Ensure content consistently meets premium brand and presentation standards

Content Creation and Production

- Capture high-quality photography and video content using mobile devices and other available equipment
- Create in-store, behind-the-scenes, product, food, craft and team-focused content
- Coordinate simple content shoots and support larger creative productions
- Collaborate with designers and other marketing team members
- Edit and adapt content for different platforms, audiences and formats
- Tailor storytelling across retail, hospitality, ecommerce, production and wholesale environments

Social Media Strategy and Trends

- Monitor emerging social media trends, platform updates and competitor activity
- Recommend new content ideas,



formats and campaign opportunities
- Identify ways to improve reach, engagement and audience growth
- Test new creative approaches, storytelling styles and platform features
- Translate social trends into relevant, commercially appropriate content

Community Management

- Monitor comments, direct messages and customer engagement across platforms
- Respond to customer interactions promptly and in line with brand standards
- Escalate complaints, service issues and reputational risks through the appropriate channels
- Help build active and engaged online communities around each brand

Performance and Reporting

- Track engagement, reach, audience growth and content performance
- Prepare monthly social media performance insights
- Deliver post-campaign reporting with key results and learnings
- Identify content opportunities based on performance data
- Use insights to improve future content planning and execution

Broader Marketing Support

- Support campaign rollouts, events, activations and product launches
- Assist with email marketing content and other marketing activities where required
- Provide social media coverage at relevant business events and locations
- Act as a flexible, hands-on marketing resource across the broader team

What Success Looks Like

Success in this role will be measured against clear performance expectations, including:

- At least 95% adherence to agreed content calendars and campaign deadlines
- Year-on-year social media engagement growth of approximately 15% to 20%
- Consistent delivery of content aligned with brand tone, audience and campaign objectives
- Minimal revisions required before content approval
- Monthly and post-campaign reporting delivered accurately and on time
- One to two relevant new content ideas implemented each month
- Responses to social media comments and messages within 24 hours during business days

About You

You are organised, creative and commercially aware. You understand that effective social media is not simply about producing attractive content, it must support customer engagement, brand positioning and business outcomes.

You are comfortable working independently, managing competing deadlines and taking ownership of execution.





You will also be willing to spend time across our offices and operational locations to capture the people, products and experiences that make our brands distinctive.

Essential Experience and Skills

- At least two years of experience managing brand social media accounts
- Strong copywriting and written communication skills
- Demonstrated understanding of brand management and tone of voice
- Strong visual judgement and an appreciation for premium presentation
- Experience creating photography and video content for social media
- Confidence capturing content using mobile devices
- Ability to coordinate and direct simple content shoots
- Strong organisational and time-management skills
- Exceptional attention to detail
- Ability to manage multiple priorities and deadlines
- A proactive, reliable and solutions-focused approach
- A data-driven mindset and understanding of social media performance metrics

Desirable Experience

- Experience within food, hospitality, retail, ecommerce or consumer brands
- Photography, videography and video editing skills
- Experience with social media scheduling and analytics platforms
- Basic graphic design skills
- Experience collaborating with designers, agencies or creative teams

The Right Cultural Fit

You will thrive in this position if you:

- Take ownership and follow through on commitments
- Bring energy, initiative and ambition to your work
- Balance creative thinking with disciplined execution
- Are willing to roll up your sleeves and contribute beyond a narrow job description
- Respond constructively to feedback and continuously improve
- Maintain high standards of professionalism and brand presentation
- Think commercially and understand the connection between content and customer behaviour
- Value accountability, innovation and customer-first thinking

Important Work Location Requirement

This is an office-based and operationally connected position.

You will be required to work from our Mascot office and attend relevant retail, hospitality, production and business locations to create content and support campaigns.

Office attendance is non-negotiable. This role does not offer working from home or a hybrid working arrangement.

Performance and Development

The successful candidate will participate in:

- Monthly performance check-ins with their manager
- Quarterly KPI reviews
- Ongoing feedback, coaching and development
- Clear accountability for content delivery, brand standards, engagement and reporting

High performance is expected. Where outcomes fall below expectations, timely feedback, support and corrective action will be provided.

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📌 Social Media Specialist (Bayside Council)
🏢 seek.com.au
📍 Bayside Council