Assistant Brand Manager – Fresh Innovation

Ready to unleash your marketing potential with Australia’s dynamic leader in fresh pet food?

At Prime100, our mission is clear: “Making Pets Healthier and Pet Parents Happier.” We are incredibly passionate about producing premium, nutrient-packed fresh pet food that helps pets thrive and gives parents ultimate peace of mind. If you are looking for a fast-paced, collaborative, and rewarding setting where your work directly impacts lives—and furry friends across the nation, you’ve found your next home.

The Opportunity

We are looking for a proactive, creative, and analytical Assistant Brand Manager – Fresh Innovation to join our expanding team. Reporting to the Marketing Manager - Fresh Innovation, this is a hands‑on, incredibly diverse role perfect for a true multi‑tasker.

You will help shape the strategic innovation pipeline, taking new product development (NPD) projects all the way from cool concepts to successful commercial launch. You will act as a critical connector, collaborating across cross‑functional teams to drive brand awareness and influence our long‑term business growth.

What You’ll Be Doing

- Drive Innovation & Launches: Support go‑to‑market strategies for exciting new products, managing workflows to ensure seamless alignment across Sales, Supply Chain, and Marketing.

- Packaging & Creative: Partner with R&D; and design teams to create compliant, standout packaging artwork and messaging that catches the eye and wins consumer trust.

- Insights & Reporting: Monitor competitor trends, analyse monthly sales data, track campaign ROI, and turn market research into actionable growth strategies.

- Campaign & Social Support: Support the deployment of integrated marketing campaigns across digital, print, and in‑store channels to drive trial and brand adoption among consumers.

- Digital & Event Support: Support activity to keep our website fresh,



drive the marketing calendar, and represent Prime100 at lively industry trade shows and consumer expos.

- Team Synergy: Efficiently manage assigned budgets (purchase orders/invoicing) and provide administration support for the Customer Development team's CRM platform.

What You’ll Bring

- Education & Experience: A Bachelor’s Degree in Marketing, Business, Communications, or a related field, paired with 2–3 years of experience in brand management or marketing assistant roles (highly desirable if within FMCG or the pet care industry).

- Analytical Savvy: A strong understanding of consumer marketing and retail dynamics, with a proven ability to interpret data and translate it into clear insights.

- Platform Proficiency: Comfort navigating and driving process through Monday.com and Google Workspace. Experience with Shopify, Meta Business Suite and PowerBI desirable.

- Powerhouse Mindset: Impeccable attention to detail, top‑tier organisation, outstanding written communication, and the ability to hit deadlines with ease.

- Core Traits: You are naturally inquisitive, take complete ownership of your work, display high integrity, and are always looking for better ways to do things.

Why Join Us?

- A Vibrant Culture: We are a unique, supportive, and inclusive team that thrives on excelling together while having genuine fun.

- Learn from the Best: You will work alongside a wealth of talented subject matter experts (SMEs) eager to help you grow.

- Career Growth: We offer a competitive salary and significant opportunities to advance your career as our brand continues to scale.

- Purpose‑Driven Work: Know that your efforts are making a direct, positive impact on the health and happiness of pets nationwide.

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📌 Assistant Brand Manager – Fresh Innovation (Melbourne)
🏢 Prime100
📍 Melbourne