The successful applicant will be responsible for:

Developing and implementing comprehensive marketing strategies to promote ESD Engineering Australia's railway products and engineering solutions.

Conducting market research to identify customer needs, industry trends, competitor activities and emerging business opportunities within Australia's rail and engineering sectors.

Analysing customer behaviour, sales performance and market intelligence to improve marketing effectiveness and business development outcomes.

Planning and coordinating digital marketing campaigns across the company website, LinkedIn, Google platforms, email marketing and other online channels.

Managing the company's brand identity and ensuring consistent marketing communications across all promotional materials.

Preparing product brochures, technical marketing materials, presentations and promotional content for customers, distributors and industry exhibitions.

Coordinating participation in industry exhibitions, engineering conferences, trade shows and customer networking events.

Collaborating closely with sales and technical teams to develop product positioning,



pricing strategies and customer acquisition initiatives.

Monitoring campaign performance using marketing analytics and preparing reports with recommendations for continuous improvement.

Establishing and maintaining relationships with key customers, distributors and industry stakeholders to enhance market penetration.

Assisting management in identifying new markets, developing business expansion strategies and supporting long-term commercial growth.

Applicants should possess:

At least two years of relevant skilled experience in a closely related marketing role.

Strong understanding of B2B marketing, industrial products or engineering-related industries.

Experience conducting market research, competitor analysis and strategic marketing planning.

Excellent written and verbal communication skills.

Strong analytical, organisational and project management abilities.

Experience using Microsoft Office and digital marketing platforms.

Ability to work independently while collaborating effectively within a professional team.

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📌 Marketing Specialist (Williamstown)
🏢 ESD Engineering Sdn Bhd
📍 Williamstown