We are seeking a dynamic and commercially driven Brand Director to lead the global growth of Billini and Banbe. This role will be responsible for creating, defining, and executing a cohesive brand strategy that fuses innovative creative direction with a solid KPI-driven performance approach. As a key member of the Executive and Management team, you will play a critical role in shaping brand identity, driving customer engagement, and delivering commercial success across all channels.

Brand Strategy & Leadership

Develop and implement a global brand strategy that aligns creative vision with measurable business outcomes

Lead and inspire cross-functional teams to achieve customer-centric success and commercial excellence

Act as a key contributor to executive decision-making and overall business strategy

Creative Direction & Campaign Execution





Create and execute engaging seasonal campaigns and content across all platforms (TikTok, Instagram, eCommerce, retail, and more)

Oversee creative direction across all brand touchpoints, including digital, in-store, and social channels

Direct and brief campaign rollouts, ensuring alignment with product launches and brand guidelines

Attend shoots and provide on-set direction while managing budgets effectively

Cross-Functional Collaboration

Partner with Product, Retail, Buying & Merchandising, Marketing, and Creative teams to deliver compelling, customer-focused campaigns

Attend weekly trade meetings to identify opportunities, risks, and actionable insights

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📌 Brand Director (Inner West Council)
🏢 Billini
📍 Inner West Council