General Manager - MICE and Business Development

General Manager – MICE & Business Development | The Ville Precinct

Are you a commercially driven leader with a passion for creating exceptional events, building strategic partnerships, and driving business growth?

About the Role

This role will be responsible for driving revenue growth, developing strategic partnerships, enhancing market presence, and ensuring the successful delivery of conferences, events, entertainment and corporate functions across the precinct.

Working closely with Executive, Hotel, Food & Beverage, Marketing and Operations teams, you will champion a customer-focused and commercially successful events business.

Key responsibilities:

- Drive the growth of MICE, conference, corporate and events revenue through strategic sales and business development initiatives.
- Build and maintain strong relationships with corporate clients, industry partners, tourism organisations and key stakeholders.
- Lead and develop high-performing sales, business development and event teams to achieve commercial and operational objectives.
- Oversee the successful planning and delivery of events, ensuring exceptional client experiences and service standards.
- Manage budgets, forecasting, profitability and performance metrics to deliver sustainable business growth.
- Ensure compliance with all relevant licensing, safety, risk management and operational requirements.
- Identify and implement process improvements that enhance efficiency, profitability and customer satisfaction.
- Provide strategic leadership and regular performance reporting to the CEO and Executive Leadership Team.

About You

To be successful in this role, you will bring:





- Relevant tertiary qualification in business, hospitality, tourism, events or a related discipline is desirable.
- Demonstrated senior leadership experience in large-scale events, hospitality, convention centres, tourism or comparable multi-site operations within a quick-paced and complex environment.
- Strong commercial acumen with accountability for revenue growth, profitability and client outcomes.
- Advanced stakeholder‑management, negotiation, communication and relationship‑building skills.
- Strong community connection is required
- Experience in attendance to trade shows and conferences is desirable.
- Hotel operations and booking systems desirable.

About Morris Group

The Ville Resort-Casino precinct is part of Morris Group: an independent, family‑run business operating a collection of iconic Australian experiences. With businesses in tourism, hospitality, aviation, and technology, we’re on a mission to make a positive impact doing work we love.

From luxury resorts and lodges to urban beer gardens, elevated dining experiences, and superyacht adventures; everything we do is inspired by our love for good company and the great outdoors.

Morris Group is an equal opportunity employer and welcomes people from diverse backgrounds and life experiences, including race, religion, gender identity or expression, sexual orientation, nationality, disability, or age.

Our Values

At The Ville, Ardo and TECC we create memorable experiences for our customers. We foster a dynamic and thriving entertainment precinct that brings people together. As a team our core values are all about the VIIBES: Vibrant, Integrity, Innovation, Belonging, Excellence, and Service with Care.

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📌 General Manager - MICE and Business Development (Townsville)
🏢 The Ville
📍 Townsville