We run poker, trivia, and music bingo events in over a thousand pubs and clubs across Australia. Every week, thousands of players show up to our events - and this role exists to make that number bigger.

You'll own the marketing activity that drives average player numbers up at our recurring weekly events. Simply put, player growth that can be measured, reported, scaled.

What you'll actually do

This is a hands-on execution role with a clear target: more players at more events, more often.

You'll dig into player data - games played, frequency, spend patterns - and use it to figure out where the growth is.

Who's lapsed? Who's attending once but not coming back?

Where are the venues with spare capacity and an audience that isn't being reached?

Then you'll build the campaigns to move those numbers. Email, automation, digital, local event promotion - whatever the data says will work. You'll run a disciplined test-and-learn cycle: try something at a handful of venues, measure it properly, scale what works, kill what doesn't. Rinse, repeat.

The fastest path to growth is elevating the audience we already have - getting occasional players to become regulars, getting regulars to bring a mate. You'll focus there first, while also contributing to strategies that bring recent players through the door.

Day-to-day, that looks like:

- Segmenting player audiences and turning that analysis into targeted campaigns - not reports that sit in a folder.
- Building and running marketing automation workflows. Player onboarding, re-engagement, assist in venue activation.
- Driving data capture, particularly for our leading trivia products.




- Running local event-awareness experiments to find a repeatable, scalable formula. Think grassroots, not grand strategy.

The environment

The marketing team is small and building. You won't be inheriting a polished stack and a playbook - you'll be coming in to be part of the growth. If you need everything set up before you can start, this isn't the right fit. If you like building the systems that make growth repeatable, it is.

You’ll work closely with operations (they share your player growth target), sales, venue partners, and a Senior Creative Designer. You report to the Senior Marketing Manager.

What you need to bring

- A track record in performance, growth, or data-driven marketing. You’ve run campaigns, measured them, and can show what happened.
- A strong analytical mindset. You're comfortable working with audience data, segmentation, and reporting - not just reading dashboards, but building the logic behind them.
- High proficiency with AI tools and a genuine appetite to use automation to work faster. This isn't a line on the JD for show, we love a growth mindset.
- Experience with marketing automation platforms - HubSpot, Braze, Mailchimp, or similar.




- The ability to manage a high volume of activity without things falling through cracks. This role runs a create–execute–analyse–repeat cycle, and the tempo matters.
- Clear communication. You'll work across teams and with partners who don't speak marketing.
- Hands-on HubSpot or Braze experience across onboarding, lifecycle, and reporting workflows.
- Experience in hospitality, entertainment, gaming, or events marketing.
- Lifecycle and retention email marketing - not just send-and-report, but building the flows.
- Local or grassroots event marketing experience.
- Experience growing app engagement.

What's in it for you

- $80K + company bonus plan + super
- 5 wellness days per year, on top of standard leave
- Laptop provided
- Hybrid working arrangement
- Free on-site parking
- Thursday team lunches

About Full House Venues

Full House Venues is Australia's leading provider of in-venue entertainment, helping licensed venues do more with what they already have.

Our market leading entertainment solutions - SportsPick sports tipping and scheduling technology, InnQUIZitive and QuizzaMe trivia, APL poker, and DJ Bingo - give venues structured entertainment across all seven nights of the week, designed to fill rooms, extend dwell time, and build the kind of loyal patronage that sustains a venue long-term.

We deliver more than 1.5 million yearly visits to venues and host over 34,000 poker and trivia events nationally. With 25+ years in the industry, we know what works and we partner with every venue to make it fit their room, their crowd, and their week.

#J-18808-Ljbffr

📌 Marketing Executive (Melbourne)
🏢 Full House Venues
📍 Melbourne