Country Director - Australia at halter

About the role Halter is seeking a Country Director to lead its rapidly expanding Australian operations across all states, with full ownership of sales strategy, team building, and revenue execution for pastoral cattle farmers. This position demands a leader who can architect a high-performance sales machine while remaining deeply connected to field realities, coaching Regional Sales Managers and engaging directly with enterprise-level farming businesses. The role requires seamless navigation between boardroom negotiations and on-farm relationship building to drive predictable revenue growth and pipeline quality. You will act as the primary bridge between Australian market insights and global product, engineering, and go-to-market leadership. This is a defining leadership opportunity to scale a transformative agricultural technology across a continent.

Key facts

- Location: Brisbane
- Engagement: FullTime
- Compensation: Competitive salary, perks, and employee stock ownership plan (specific figures not disclosed)

What you'll do

- Build, develop, and performance-manage a team of Sales leaders across Australia, setting explicit expectations, conducting field coaching, elevating leadership capability, and ensuring every manager can effectively coach their direct reports to high performance.
- Drive consistent, scalable execution through hands-on training initiatives, ride-a-longs with Territory Managers, rigorous deal reviews, and the establishment of continuous improvement rhythms across the sales organisation.
- Scale the Australian sales organisation by designing the optimal structure, maintaining high talent density, and building the coaching infrastructure required to support hypergrowth across diverse geographical territories.
- Own the Australian revenue target end-to-end, holding clear accountability for predictable, accurate country-level forecasting, pipeline coverage metrics, and overall commercial outcomes.
- Build and continuously refine a data-driven operating model that enforces disciplined pipeline hygiene, stage progression adherence, and conversion performance standards for every rep, manager, and region.
- Run deep weekly reviews analysing pipeline health, forecast variance, territory performance, leading indicators, and productivity metrics to spot gaps early and act with pace.
- Drive the field marketing strategy by utilising localised events to build the Halter brand, educate the market on virtual fencing technology, and generate high-quality demand.
- Partner closely with Revenue Operations to design scalable dashboards, reporting frameworks, and actionable insights that drive behavioural change and strategic decision-making across the team.
- Serve as the executive owner of Salesforce discipline across Australia,



ensuring world-class accuracy, usage adoption, data quality, and process compliance throughout the CRM lifecycle.
- Drive cross-functional collaboration with key functional leaders at Halter HQ in New Zealand, injecting Australian customer truth, field insights, and commercial context into company-wide prioritisation.
- Spend significant time in the field across Australian stations, modelling best practices, supporting managers in real-time, and staying intimately close to evolving customer needs and market dynamics.
- Translate Australian customer insights and on-the-ground realities into clear product, engineering, onboarding, and go-to-market requirements that influence global roadmap priorities.
- Build strong partnerships across Halter's global organisation to ensure Australian market needs are understood, prioritised, and acted upon with urgency.

Requirements

- Proven track record of building and leading high-performing sales teams in a high-growth environment, ideally within SaaS, technology, agriculture, enterprise sales, or another complex, relationship-led industry.
- Demonstrated ability to set exceptionally high standards, coach individuals towards those standards, and cultivate a team culture where talented people are challenged, supported, and genuinely proud of their output.
- Deep commercial acumen with hands-on command of pipeline dynamics, conversion rates, deal quality, territory coverage, activity levels, and forecasting accuracy without relying solely on second-hand reports.
- Ability to operate effectively across vastly different contexts: polished and strategic enough for C-suite and boardroom negotiations with major agricultural enterprises, yet authentic and credible enough to earn trust at the farm gate with grazing operators.
- Strong bias for ownership, drive, and executive presence; a leader who wants the responsibility of building something enormous and can lead other leaders through ambiguity and rapid scaling.
- Comfort with the absence of a perfect playbook; the initiative to architect strategy, processes, and team rhythms from the ground up in a greenfield scaling environment.
- Willingness and ability to travel extensively across Australian pastoral regions to maintain field proximity, coach managers on-site, and engage directly with customers.




- Resilience and aptitude for hard conversations; a leadership style that combines deep care for people with the courage to give direct feedback, raise standards, and address underperformance decisively.

Nice to have

- Direct experience selling into or operating within the Australian agricultural, pastoral, or livestock sectors, with an existing network of industry relationships.
- Familiarity with hardware-enabled SaaS or IoT solutions deployed in remote, rugged outdoor environments.
- Previous experience managing a P&L; or operating as a Country Manager / General Manager with full commercial accountability for a geographic market.
- Background in venture-backed, high-growth startups navigating the transition from early-market traction to scaled commercial execution.
- Experience working across time zones and cultures with a global headquarters (Halter HQ is based in New Zealand) to align local execution with global strategy.

Skills & tools

- Salesforce (expert-level administration and hygiene enforcement)
- Revenue Operations modelling
- Pipeline forecasting & management
- Enterprise sales methodologies (e.g., MEDDIC, Challenger)
- Leadership coaching & development
- Territory planning & design
- Cross-functional stakeholder management
- Field marketing strategy
- Data-driven decision making
- Australian agricultural market knowledge.

Practical notes

- The role is based in Brisbane but requires extensive travel across all Australian states where Halter operates, including significant time on remote cattle stations.
- Halter entered the Australian market via Tasmania two years ago and is now scaling rapidly nationwide, representing a critical growth phase for the business.
- The compensation package comprises a competitive base salary, comprehensive benefits (including 6 months fully paid primary parental leave, 4 weeks secondary carer leave, $1,000 annual self-development budget, wellness leave, and unlimited paid annual leave), and an Employee Stock Ownership Plan (ESOP).
- Visa sponsorship is not explicitly mentioned in the source material; candidates should clarify eligibility to work in Australia during the application process.
- The position reports into global sales leadership and works closely with Halter's headquarters in New Zealand, requiring effective asynchronous and synchronous collaboration across the Tasman.
- This is a "build the machine" role suited for a leader who thrives in ambiguity and wants to define the playbook for a category-defining ag-tech company.

META

- Company: halter
- Title: Country Director - Australia
- Listed location: Brisbane
- Job type: FullTime
- Department: Sales and Account Management
- Employment: FullTime
- Workplace: Remote
- Compensation JSON: {"compensationTierSummary":null,"scrapeableCompensationSalarySummary":null,"compensationTiers":[],"summaryComponents":[]}

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📌 Country Director - Australia (Queensland)
🏢 Halter
📍 Queensland