Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province,

China. Chery has been built upon the philosophy of independent innovation, developing a

complete technology and product R&D; system, producing several award-winning car

Chery products are exported to more than 80 countries and regions in the world. Chery

auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So

far, more than 7 million units have been sold, making Chery the first Chinese automobile to

achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D; centers in China, Silicon Valley, USA and Europe, the company has

established 14 productions across China, and other markets. Chery currently has 16,721

employees, among whom 3,500 are R&D; staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and

are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

iCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand which

launched globally at the Shanghai Auto Show in April 2025.

iCAUR is designed for drivers who want design, technology, and a premium ownership

experience with the ability to accessories and make it their own.

With a Q2 2027 Australian and New Zealand market launch, the brand occupies a genuine

white space — above the volume Chinese entrants, below the traditional luxury set —

anchored by the "Born to Play" brand spirit and powered by REEV technology that removes

the last barrier to going electric.

POSITION OVERVIEW

The Retail & Studio Lead will be responsible for bringing the iCAUR brand to life physically

across showrooms, studios and the dealer network, ensuring every customer touchpoint

reflects the brand's premium positioning and platform.

This is an opportunity to build a retail experience from the ground up — from presentation





standards through to merchandising and accessory display — as iCAUR establishes its

physical presence in the Australian market ahead of launch.

Reporting to the National Marketing Manager, the role combines an eye for visual detail

with the operational discipline to maintain consistent standards across every location

KEY RESPONSIBILITIES

- Own the retail brand experience across showrooms, studios and dealer locations —
- including visual merchandising, vehicle presentation, accessory display, signage and store
- design — ensuring consistency with brand guidelines at every touchpoint
- Partner with the Brand & Content Lead to translate brand and product narratives into
- physical retail environments
- Design and deliver a customer experience in showrooms and studios that reflects the
- brand's premium positioning, from arrival through to test drive and purchase
- Conduct regular site audits across the network to ensure brand, presentation and
- experience standards are consistently upheld
- Support dealer partners on an ongoing basis — from day-to-day retail queries and events
- through to recent showroom or studio openings, planning and brand compliance
- Work with dealer teams to understand walk-in traffic, foot traffic and in-store conversion,
- using these insights to continuously improve the retail experience
- Ensure a steady flow of qualified leads into stores, working with the CRM function to
- connect digital demand with in-store conversion

REQUIREMENTS

- Automotive industry experience is essential, ideally across showroom, studio or dealer
- Solid Australian retail marketing experience, with a strong understanding of the local
- Strong visual merchandising skills, with an eye for detail and consistency across multiple
- locations
- Experience managing fit-outs, presentation standards or retail rollouts
- Ability to manage multiple stakeholders, including dealers, landlords and contractors
- Comfortable working across multiple locations with regular travel as required
- A tertiary qualification in marketing, retail management or a related field.

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📌 Retail Marketing Specialist (City of Canada Bay Council)
🏢 Chery
📍 City of Canada Bay Council