We design for a world where machines see.

Unleash live is transforming industries with computer vision and live data analytics. Our platform ingests video and sensor streams, processes them with machine learning, and drives decisions in real time. We build and deploy two products, Orb (Automated Inspections) and Prism (Always-on Monitoring), for Tier 1 infrastructure operators in Utilities, Mining/Resources, and Oil & Gas. Our customers include Fortune 50 global companies.

We are an enterprise B2B provider. Our buyers are COOs, VP Operations, and Asset Managers at organisations running critical infrastructure across multiple sites. Our deals are complex, multi-stakeholder, and high value. Our marketing has to match.

The Role

You will be the engine behind pipeline growth across our primary verticals. You will work directly with the sales team, support named account campaigns, run HubSpot-native campaign execution, and build the marketing presence we need in key markets, particularly Mining, Oil & Gas North America & Australia.

This role sits between strategy and execution. You are not a channel specialist. You are not a brand person. You are a commercially minded B2B marketer who looks at a pipeline gap and asks what it will take to close it, then builds and runs the campaigns to do it.

You will operate within the CMO Engine, Unleash live's Claude marketing operating system, and will have access to AI tooling built specifically to accelerate research, content deployment, and campaign activation. Comfort with AI tools is not optional. This is an AI-first environment.

What you'll do

- Pipeline activation across O&G; and Mining (primary). Work directly with the global sales leads in Mining, Oil and Gas and Energy (Utilities) to build account-level campaign programmes. This means account research, outbound sequence support, content amplification, event coordination, and HubSpot campaign execution tied to named accounts. The output is qualified pipeline, not impressions.
- You will make active judgements about channel quality, not just channel allocation. Display and video advertising in B2B requires verification for bot traffic; SEM must be intent-driven and keyword-negative to protect sales team time from unqualified leads; LinkedIn spend should target named accounts by company and title rather than broad industry categories; YouTube should be retargeting-only unless budget is excess. You will know why these decisions matter and be able to defend them with data.
- Sales-aligned campaign execution. You will provide operational marketing support to the sales team. When a rep needs a campaign behind an account, you build it. When a deal needs supporting content, you coordinate it. You will own the HubSpot campaign setup, contact segmentation, sequence coordination, and attribution tracking. You will keep the CRM honest.
- Top-of-funnel build in underrepresented verticals. In Mining and global O&G;, we have very little organic inbound. You will run targeted outbound campaigns into named ICP accounts, build presence through LinkedIn, events, and content distribution, and work with the PMM function on assets that specifically speak to these verticals.
- Utilities mid-funnel support. In ANZ Utilities,



we have natural traction but deals stall at early stages. You will support activation of existing pipeline through nurture content, account follow-up sequences, and coordinated outreach that helps uncover the specific operational problem that moves a conversation forward.
- Metrics and attribution. You will own campaign-level reporting. Every campaign you run will have a defined objective, a target account list, HubSpot tracking, and a result. You will report to the Head of Marketing on pipeline contribution, engagement rates across target accounts, and deal-level marketing activity.

What You Will Not Own

- Brand and visual identity (design team owns this)
- Product marketing content creation (PMM owns KB and product content)
- PR and external narrative (Head of Marketing owns this)
- MarTech architecture and system administration (the infrastructure is in place; your focus is campaign execution and performance)

What You Need

Non-negotiable

- 5 years in B2B marketing with enterprise deal sizes above $100K. You must have worked in environments where the sales cycle is 6 months or longer and the buying committee involves multiple stakeholders. SaaS growth marketing or consumer-adjacent roles are not the background we need.
- HubSpot proficiency at the campaign execution level. You can build lists, set up sequences, create campaigns, configure tracking, and pull attribution reports without support. Comfort with the broader MarTech stack, understanding how tools connect, where data flows, and how to get more out of the infrastructure, is a real advantage here.
- AI-first working habits. You use AI tools daily, not occasionally. You understand how to prompt effectively, how to integrate AI into research and campaign workflows, and how to operate within a governed AI system. Comfort with structured AI tooling, agent-assisted workflows, and Notion-based operating systems is essential.
- Commercial instinct. You look at pipeline data and draw conclusions. You understand why a deal stalls at the introduction stage and what marketing can do about it. You are not a channel executor waiting to be briefed.

Strongly Preferred

- Experience in one or more of Energy, Utilities, Oil and Gas, or Mining. Not required, but the mental models of selling into regulated, asset-intensive infrastructure operators takes time to build.
- Experience with ABM programmes or named account campaign execution. Not the title, the actual work: building target account lists, running multi-touch campaigns against named accounts, tracking account-level engagement, feeding intelligence back to sales.
- Experience operating in a rapid-moving, resource-constrained environment where you have had to make judgment calls about where to spend your time rather than working through a fully resourced campaign team.
- Organic and content channel experience.



Ability to build SEO and content programmes that compound over time, not just paid activation. Experience running webinars and user groups as pipeline channels, including in industries where customer case studies are restricted due to commercial or regulatory sensitivity (defence, mining, critical infrastructure).

How You Will Be Measured In the first 90 days, you will be measured on speed to productivity: how quickly you understand the verticals, build the sales relationships, and start running campaigns with traceable HubSpot execution.

From month 4 onward, the primary measures are:

- Metric: Marketing-influenced pipeline from O&G; and Mining; Target: Contribution in AUD against named accounts
- Metric: Named account engagement rate; Target: 2 engagement signals per quarter per target account
- Metric: Sales-accepted leads (SALs) per month; Target: 15 SALs/month is the FY26 function target
- Metric: HubSpot campaign execution quality; Target: Attribution set up, tracking complete, reports delivered to sales

Secondary measures include content usage in active deals and speed from MQL to first sales conversation (target: under 5 business days).

What are you joining A marketing function with a structured operating system, governed AI tooling, and direct access to commercial data. You will not be starting from scratch. The Unleash marketing Kernel, the target account list, the HubSpot infrastructure, and the product marketing foundation are in place. What is missing is the person who runs campaigns consistently against named accounts and generates pipeline in the verticals where we have the most commercial runway.

The company is growing and the marketing function is growing with it. This role has a clear development path as the team scales toward FY27 and FY28.

About Us

Unleash live is a leading Australian-born deep tech company transforming how the world’s most critical industries interact with data. We specialize in cutting-edge computer vision, turning live visual data into immediate, actionable insights across the globe.

By operating at the intersection of AI and autonomy, our platform enables enterprises and governments to monitor and optimize infrastructure with unprecedented precision. From bushfire detection to energy grid resilience, we help machines not just capture the world, but understand it.

Award-Winning Innovation

Our commitment to excellence has been recognized on the global stage:

- Forbes 100 to Watch: Named one of the most promising startups in the Asia-Pacific region.
- AFR AI Award (2025): Winner for Productivity & Efficiency in Energy.
- Australian AI Awards: Finalist for AI Innovator in Critical Infrastructure.

Trusted by Global Leaders

We are proud to partner with industry giants to solve complex operational challenges, including:

- Chevron, BHP, and Alcoa
- South32 and Weatherford
- Florida Power & Light, Endeavour Energy, Essential Energy, Ausgrid

Our Culture

Our diverse team of "thinkers and tinkerers" is driven by a shared obsession: solving hard problems with impactful technology. Whether you are seeking world-class industrial solutions or a fast-moving team to join, we are leading the way in tapping the true potential of live data.

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🏢 Unleash Live
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