We're looking for a B2B Digital Marketing Specialist to join Aussie Broadband and drive the performance of our paid digital marketing channels. In this permanent role, you'll be responsible for planning, executing and optimising Search & Social campaigns that generate high-quality leads, support pipeline growth, and maximise marketing ROI across our business customer segments. Based in our Melbourne CBD office (hybrid), you'll bring hands-on expertise in paid media, audience targeting and performance optimisation, along with a strong understanding of the B2B buyer journey and demand generation strategies.

To be successful in this role, you will possess:

- Proven experience managing and optimising B2B paid media campaigns across Search & Social channels.
- Strong understanding of lead generation, demand generation and pipeline-focused marketing strategies.
- Experience conducting keyword research, managing account pacing, and implementing best-practice campaign structures.
- Demonstrated success using bid strategies within SA360 and Google Ads to improve lead quality and campaign performance.
- Experience building and optimising Meta campaigns, including audience targeting and objective-based delivery.
- Experience managing budgets, forecasting spend and delivering campaigns within deadlines.
- Strong analytical and commercial mindset, using data and insights to improve targeting, creative performance, conversion rates and return on investment.
- Independently setting up and optimising Search & Social campaigns, using insights to continuously improve performance.
- Strong knowledge of analytics platforms including Google Analytics and Campaign Manager.
- Ability to communicate performance insights and recommendations to marketing and business stakeholders.
- A proactive approach to testing, innovation and adopting new digital marketing technologies and capabilities.
- Experience collaborating with sales and marketing teams to align campaign activity with business growth objectives.



How will you support our "Why"?
- Planning, activating, and optimising digital marketing campaigns across paid channels, with ownership of campaign setup, trafficking, optimisation, and reporting against key business goals and internal metrics.
- Identifying trends and insights to inform spend allocation and improve campaign effectiveness.
- Designing, executing, and measuring experiments and conversion tests using digital marketing best practices.
- Applying strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.
- Acting as a well-rounded digital marketer with robust expertise in Search & Social, supported by broader channel understanding across digital. We create our own destiny, we move at a fast pace, we do things our own way. We are disrupting the way the world is communicating. Symbio is part of the Aussie Broadband Group - a fast-growing telecommunications services provider. Listed on the Australian Stock Exchange (ASX: ABB), the Group collectively supplies more than 1 million services, operates two Tier 1 voice providers in Australia and owns fibre infrastructure. Balancing purpose and profits Our focus extends beyond our commitment to financial growth and into the futures of the individuals that make up our teams, our local communities and our environment. Empowered people and communities Symbio, our parent company Aussie Broadband and our communities have the skills, knowledge, and ability to benefit from and grow our business. Resilient operations and supply chains We embed sustainability and a considered response to climate change in the ways we work with our people, customers, and supply chains. Secure and transparent systems Symbio and parent company Aussie Broadband have several mechanisms governing our ESG approach, including the People & Community Committee of our Board, a structured ESG framework and materiality assessment conducted every 2 years, and mandatory compliance and modern slavery awareness training for staff.

📌 B Digital Marketing Specialist (Melbourne)
🏢 Aussie Broadband
📍 Melbourne