06 Aug
|
Brokerage u0026 Co Partners
|
Adelaide
06 Aug
Brokerage u0026 Co Partners
Adelaide
About Brokerage & Co
Brokerage & Co (B&Co;) is a boutique mortgage brokerage based in Adelaide known for its client-first, long-term value approach, deep lender relationships and elite lender ranking. With over 300 five-star Google reviews, B&Co; has built a level of trust and reputation that few brokers in the market can match. Off the back of this trusted foundation, B&Co; is now investing in brand and marketing to convert that reputation into a genuine growth engine, targeting $100m in loans lodged per month by the end of 2026.
Purpose of the Role
The Brand and Marketing Coordinator is an execution-focused role at the centre of B&Co;’s Brand & Growth strategy. Reporting to the Head of Marketing & Growth and working closely with a small team of outsourced specialist partners (Meta Ads, Google search and videography), the coordinator brings B&Co;’s content, campaigns, partnerships and lead-nurture activity to life - turning the brand’s trusted reputation into measurable leads and loans. This is a hands-on, varied role suited to someone who enjoys owning execution across the full marketing mix rather than specialising in just one channel.
Key Responsibilities
Content & Brand
- Manage a content engine across FAQ’s, blogs, video scripts, lead magnet flyers and campaign pages, including content optimised for search and AI visibility.
- Own and manage the social media content calendar and specialist broker profiling content.
- Coordinate video testimonials with the outsourced videographer.
- Support brand development and positioning work, including inputs to brand awareness and recall benchmarking.
Paid Media, Search & Website
- Support the outsourced Meta Ads agency with campaign briefs, creative assets and reporting across specialist ad-sets.
- Support the outsourced agency to deliver optimal website performance, campaign landing pages and local (Google Maps) search visibility.
- Coordinate the development of photography, video and web assets needed to support paid, organic and partnership campaigns.
Partnerships & Events
- Support new and existing referral partnerships with adjacent financial and property organisations and specialist broker opportunities.
- Coordinate event and activation support to elevate partnership engagement and referral opportunities.
Lead Nurture & Reporting
- Deliver a targeted approach to lead-nurture activity including the development of e-newsletters, market updates, blogs and CRM-triggered remarketing campaigns.
- Maintain effective CRM lead-nurture cycles and reporting.
- Track KPIs and lead volumes across content, Paid Ads, website forms and partnership channels, and report performance against Brand & Growth Plan targets.
Qualifications & Experience
- 2-4 years’ experience in a Marketing, Brand or Communications coordinator/specialist roles.
- Hands-on experience across content creation, social media management and supporting paid digital campaigns.
- Exposure to SEO fundamentals, website CMS platforms and CRM systems (e.g. HubSpot) highly regarded.
- Experience in financial services or highly regulated organisations is highly regarded but not essential.
- Tertiary qualification in marketing, communications, business or a related discipline.
Skills & Attributes
- Strong writing and content skills, with the versatility to adapt tone and format across digital, social and print.
- Highly organised, with the ability to manage multiple campaigns, partners and deadlines concurrently.
- Comfortable working with data and reporting to track performance and refine campaigns.
- A collaborative, hands-on operator who thrives in a lean, quick-moving marketing function working alongside outsourced specialists.
- A genuine client-first mindset that reflects B&Co;’s brand and values.
Remuneration
A competitive remuneration package will be negotiated with the successful candidate, commensurate with experience.
📌 Brand and Marketing Coordinator (Adelaide)
🏢 Brokerage u0026 Co Partners
📍 Adelaide