We are seeking a dynamic and commercially driven Brand Director to lead the global growth of Billini and Banbe. This role will be responsible for creating, defining, and executing a cohesive brand strategy that fuses innovative creative direction with a strong KPI-driven performance approach. As a key member of the Executive and Management team, you will play a critical role in shaping brand identity, driving customer engagement, and delivering commercial success across all channels.

Brand Strategy & Leadership

- Develop and implement a global brand strategy that aligns creative vision with measurable business outcomes
- Lead and inspire cross-functional teams to achieve customer-centric success and commercial excellence
- Act as a key contributor to executive decision-making and overall business strategy

Creative Direction & Campaign Execution

- Create and execute engaging seasonal campaigns and content across all platforms (TikTok, Instagram, eCommerce, retail, and more)
- Oversee creative direction across all brand touchpoints, including digital, in-store, and social channels
- Direct and brief campaign rollouts, ensuring alignment with product launches and brand guidelines
- Attend shoots and provide on-set direction while managing budgets effectively

Cross-Functional Collaboration

- Partner with Product, Retail, Buying & Merchandising, Marketing, and Creative teams to deliver compelling, customer-focused campaigns
- Attend weekly trade meetings to identify opportunities, risks, and actionable insights

Brand Experience & Innovation

- Continuously elevate all brand touchpoints including packaging, POS, in-store design, and merchandising
- Lead creative direction for window installations and seasonal visual merchandising




- Initiate and execute brand collaborations and key brand moments

PR, Partnerships & Events

- Support PR and media strategies to grow global brand awareness and desirability
- Build and lead a solid partnerships program aligned with brand identity
- Oversee creative direction for events including press activations, store openings, and product launches

Digital & Performance

- Oversee and sign off on weekly social media plans across all platforms
- Ensure consistency in brand tone of voice and messaging
- Monitor, analyse, and report on ROI and performance against KPIs

Financial & Operational Management

- Review and manage budgets, sales targets, and expenses
- Conduct monthly financial analysis and reporting
- Contribute to company-wide financial planning and forecasting

Team Leadership & Development

- Build, mentor, and lead high-performing teams
- Set clear KPIs and conduct regular performance reviews
- Foster a culture of creativity, accountability, and excellence

About You

- Proven experience in a senior brand leadership role, ideally within fashion, retail, or lifestyle
- Strong balance of creative vision and commercial acumen
- Demonstrated ability to lead cross-functional teams and deliver measurable results
- Exceptional communication, leadership, and stakeholder management skills
- Experience operating at an executive level, contributing to business strategy and growth

Why Join Billini? This is an exciting opportunity to shape and scale a globally recognised fashion brand. You’ll have the autonomy to lead with creativity, the support of a passionate team, and the platform to make a significant impact on brand growth and direction.

Apply now to lead the future of Billini and Banbe.

📌 Brand Director (Marrickville)
🏢 Billini
📍 Marrickville