This is a lifecycle and CRM marketing role. If you haven't built journeys in Braze or run cohort analysis in Amplitude, this is not the right role. Please do not apply.

BEFORE YOU APPLY

This role requires hands-on experience with Braze (building journeys, canvases, segmentation) and Amplitude (cohort analysis, funnel measurement, behavioural analytics). These are not negotiable and not things you can learn on the job here.

THIS ROLE IS NOT FOR YOU IF:

- Your experience is in B2B sales, account management, or business development
- You are an agency media buyer, SEM manager, or performance marketing generalist without CRM/lifecycle depth
- Your background is in IT project management, enterprise transformation, or consulting
- You have not personally built lifecycle journeys or retention programs using a marketing automation platform
- You are a brand, content, or social media marketer looking to move into CRM

Bet Right is one of Australia's leading sports betting and racing platforms,



built for serious bettors who expect competitive pricing, a fast product, and proprietary features that give them an edge. We are growing rapid and building a team of operators who take ownership, move quickly, and care about what they put into the world.

THE ROLE

The Client Lifecycle Manager will own the full client lifecycle strategy at Bet Right, from acquisition through retention and reactivation. You will set strategy, define segmentation priorities, direct campaign architecture, and connect everything back to LTV, promotional efficiency, and margin. You will work shoulder to shoulder with our Lifecycle Marketing & Automation Specialist, who owns Braze and Amplitude execution day to day.

This role reports directly to the COO.

WHAT YOU'LL DO

Lifecycle Strategy & Commercial Ownership

- Own lifecycle strategy across acquisition, activation, engagemen

📌 Client Lifecyle Manager (City of Sydney)
🏢 Bet Right
📍 City of Sydney