Role Description

We are seeking a strategic and customer-focused Content Marketing Manager / Customer Experience Manager to drive brand engagement, enhance customer satisfaction, and deliver exceptional digital experiences across multiple channels.

This role is responsible for developing content marketing strategies, managing customer experience initiatives, optimizing customer journeys, and collaborating with cross-functional teams to strengthen brand loyalty and support business growth. The ideal candidate is creative, analytical, and passionate about creating meaningful customer interactions through compelling content and data-driven experience strategies.

Key responsibilities include

- Develop and implement integrated content marketing and customer experience strategies aligned with business objectives and brand positioning.
- Create, manage, and optimize high-quality content across websites, blogs, email campaigns, social media platforms, digital advertising, and other communication channels.
- Design and manage customer journey initiatives to improve customer engagement, satisfaction, retention, and loyalty.
- Conduct audience research, customer segmentation, market analysis, and competitor research to identify growth opportunities.
- Collaborate with marketing, sales, product, customer support, and design teams to deliver consistent and engaging customer experiences.
- Manage editorial calendars, content production schedules, and multi-channel campaign execution.
- Monitor customer feedback, engagement metrics, campaign performance, and key performance indicators (KPIs) to evaluate success and identify improvement opportunities.
- Develop customer communications, knowledge resources, promotional materials, newsletters, and educational content.




- Optimize content for search engines (SEO), user engagement, conversion performance, and digital accessibility.
- Analyze customer behavior, website analytics, and campaign data to provide actionable recommendations.
- Support product launches, brand campaigns, customer onboarding, and lifecycle marketing initiatives.
- Maintain brand consistency across all customer touchpoints, communication materials, and digital platforms.
- Identify opportunities to improve content workflows, customer service processes, and digital engagement strategies.
- Leverage AI-powered marketing tools, automation platforms, CRM systems, and analytics solutions to improve efficiency and personalization.
- Ensure compliance with brand guidelines, data privacy regulations, and organizational policies.
- Stay informed about emerging marketing technologies, customer experience trends, digital innovations, and industry best practices.
- Drive continuous improvement initiatives that strengthen customer relationships, enhance brand reputation, and support long-term business growth.

Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, Customer Experience, Public Relations, Journalism, or a related field.
- Strong understanding of content marketing, customer experience management, brand strategy,



and digital marketing principles.
- Knowledge of SEO, content optimization, social media marketing, email marketing, customer journey mapping, and customer lifecycle management.
- Familiarity with CRM systems, content management systems (CMS), marketing automation platforms, and analytics tools.
- Proficiency in Google Analytics, Search Console, Power BI, Tableau, or similar reporting and business intelligence tools is an advantage.
- Understanding of customer feedback analysis, user behavior analytics, and experience optimization methodologies.
- Excellent writing, editing, storytelling, presentation, and interpersonal communication skills.
- Solid analytical, critical-thinking, and problem-solving abilities.
- Ability to interpret marketing and customer data to develop actionable business recommendations.
- Strong organizational and project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
- High attention to detail with a commitment to content quality, customer satisfaction, and brand consistency.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Adaptability and willingness to learn emerging AI-powered marketing technologies, customer engagement platforms, and evolving digital trends.
- Professional attitude with integrity, accountability, creativity, and a customer-centric mindset.
- Strong commercial awareness with the ability to align marketing initiatives and customer experience strategies with organizational goals.
- Commitment to delivering engaging content, exceptional customer experiences, and innovative digital solutions that drive sustainable business success.

📌 Content Marketing Manager / Customer Experience Manager (Australia)
🏢 PT EVerde Global Mineral
📍 Australia