About the Role

The Creative lead will own Loveridge Digital's creative output across static and video with AI tools, understanding the creativity drives results. This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools. The AI Creative lead isn't the attribution or analytics owner; that sits with the media/marketing team. Still, it brings enough creative strategy instinct to know what's working, why, and what to change next. Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand. You'll balance daily hands-on production with coaching your team, presenting creative rationale to clients, and staying laser-focused on the craft of every asset that ships.

Key Responsibilities

1. AI Workflow Integration

- Lead the integration of AI tools into creative processes, accelerating ideation, mood boarding and post-production across static and video
- Generate ad concepts and assets using AI tools (image generation, text-to-video, layout automation) aligned to brand identity and paid campaign goals
- Refine and develop prompts to drive consistent, high-quality creative output across multiple formats and visual styles
- Operate fluently across generative AI and production platforms: Higgsfield, Gemini and Claude (for concepting and copy), ElevenLabs (audio), Frame.io and Vimeo (review), alongside Adobe Creative Suite, Figma and key presentation software
- Maintain a fast, iterative production cadence suited to high-volume paid media output, treating speed and craft as equally non-negotiable

2. Campaign & Brand Vision

- Concept and execute cinematic storytelling and visual assets, static and video,



that resonate culturally while reflecting Loveridge Digital's core brand aesthetic and each client's brand identity
- Translate campaign briefs into video-led or static-led creative direction based on the format and audience

3. Creative Leadership & Team Development

- Lead multidisciplinary creative projects end-to-end, from ideation to final delivery, ensuring consistency, originality and campaign impact across static and video
- Coach and upskill designers, writers and motion artists on thoughtful, intentional AI-assisted workflows
- Provide clear creative direction and hands-on feedback, helping the team connect execution back to campaign intent
- Champion a test-and-learn mindset across the team, encouraging experimentation without losing production speed

4. Quality & Governance

- Ensure all AI-generated copy, imagery and video strictly adhere to brand voice rules
- Enforce quality standards across all AI-assisted creative output, static and video, before it reaches clients or goes live

5. Creative Strategy & Performance Feedback

- Own the creative rationale: read performance signals shared by the media/marketing team and translate them into sharper creative decisions
- Bring strong instincts for what makes paid media creative perform: hooks, pacing, format-fit, ad fatigue — without owning the underlying attribution or data modelling, which sits with the marketing/media function

6. Creative Prototyping

- Build active creative prototypes, static and video, that demonstrate new customer experiences and surface trade-offs for product and marketing leadership

What We're Looking For





- Extensive experience creative lead for games or a young person who has high attention to detail, with a solid background specifically in creative advertising and paid media creative
- Proven creative strategy chops able to explain why a piece of creative works, not just produce it
- Deep, hands-on fluency with AI production tools across image, video and audio (e.g. Higgsfield, Gemini, Claude, ElevenLabs, Grok, etc), plus Adobe Creative Suite and Figma
- Demonstrated experience integrating AI tools into a deliberate, quality-controlled creative workflow; not just fast output
- Fluent, expert-level English communication, written and verbal, with the ability to articulate creative rationale and AI-driven creative strategy to senior stakeholders
- A robust portfolio showcasing conceptual range, high-end visual craft, and examples of AI-enhanced or AI-generated work across static and video, ideally in a paid media context
- Comfortable leading strategic and creative discussions with internal stakeholders and external clients
- Proven ability to manage multiple concurrent projects with attention to detail under tight paid media timelines
- Analytical enough to work with performance data the marketing team hands you — not required to build or own the data models yourself

Nice to Have

- Prior experience producing creative specifically for Meta, TikTok or Google paid ad networks
- Familiarity with performance-creative testing frameworks (e.g. reading a creative report and knowing what to change)
- Experience operating in a fast-scaled agency or high-volume production environment
- Direct experience collaborating with Australian (AU) or United States (US) teams and clients

Ready to apply? | Send us your resume along with a subject line: LRD: Application - AI creative lead to [email protected]

You can also utilize this website and register to be included in the other openings we have:

https://northboundrecruiting.com.au/

📌 Creative Lead (Bathurst)
🏢 Loveridge Digital
📍 Bathurst