About the Job

Our client is a quick-growing financial services company helping customers make confident decisions about their money. Their CRM and lifecycle marketing program is central to how they engage customers with the right message at the right moment across the full customer journey.

This role suits someone who thrives on data-driven decision making, loves a good experiment and knows how to turn customer insights into campaigns that genuinely move the needle. If you enjoy owning the customer lifecycle end to end, building smart segments and constantly testing what works, this could be the role for you.

What You'll Be Doing

- Develop and execute lifecycle marketing strategies to acquire, activate and retain customers, working closely with digital and CRM teams to hit growth targets
- Use data-driven insights to optimise customer journeys, conversion funnels and user experience, leveraging tools such as mParticle, Thoughtspot and Power BI
- Work with creative and content teams to develop messaging and materials that resonate with target audiences
- Set and monitor KPIs across acquisition, retention and customer lifetime value, reporting regularly on performance and opportunities for improvement
- Lead A/B testing and experimentation to continuously improve campaign performance and ROI
- Build personalised,



1:1 customer journeys to drive engagement and retention
- Deliver end-to-end campaigns across email, SMS and other channels, combining content, lifecycle, promotions and CRO to drive conversion.

What You Bring

- Bachelor's degree in marketing, business or a related field
- 5+ years' experience in growth, CRM or lifecycle marketing, within a fast-paced competitive marketplace
- Strong eCRM experience and comfort working with complex customer data structures
- Hands-on experience with marketing automation platforms such as Braze, Marketo, Adobe Audience Manager or Salesforce Marketing Cloud, with a strong preference for Braze.
- A track record of driving acquisition and retention through strategic marketing and experimentation
- Strong analytical skills with confidence interpreting and visualising data
- Excellent communication and stakeholder management skills across all levels of a business
- Self-motivated and adaptable, with a genuine passion for innovation and continuous improvement
- Comfortable working in an agile, fast-paced environment with a high degree of autonomy.

If you're excited about building exceptional customer experiences and driving loyalty through smart, data-led marketing, we'd love to hear from you.

📌 CRM & Lifecycle Marketing Manager (Sydney)
🏢 Invested Talent
📍 Sydney