TABtouch is taking customer experience to the next level – easy, safe and thrilling.

You’ll work with leading technology to solve complex customer problems in a fast‑paced, regulated environment. We foster a cooperative culture that values innovation, accountability and continuous improvement.

Our business is unique, offering work that is interesting, challenging and diverse. Your impact will be felt across digital and retail wagering channels, shaping how we engage, reward and retain our customers across the TAB and TABtouch ecosystem.

About the Role

AsCRM Marketing Lead, you’ll be responsible for delivering the customer engagement strategy through data‑led profiling, segmentation and campaign execution.

Working closely with thewiderCustomer Engagement team, you’ll play a key role in planning and delivering customer communications aligned to key sporting and racing events. You’ll optimise campaigns across the customer lifecycle, ensuring timely,



relevant and engaging experiences that drive customer engagement and retention.

You’ll take ownership of campaign scheduling, segmentation, automation and performance reporting. You will oversee the management of the generosities budget, ensuring campaigns are delivered effectively and in line with business objectives.

The role operates within a strong regulatory framework and requires careful consideration of Responsible Wagering principles and compliance obligations across all customer engagement activity.

Key Accountabilities

Deliver data‑led communications to engage and retain the active customer base

Define and apply campaign testing measures to report on performance and outcomes

Improve personalisation to support acquisition and retention of customers

Enhance customer communications through smarter automation, technology and customer profiling

Campaign Delivery & Optimisation

Plan, coor

📌 CRM Marketing Lead (City of Stirling)
🏢 RWWA
📍 City of Stirling