I'm looking for a designer who can build. A founding Design & Optimisation Lead to own how our product looks, feels and converts - from the blank canvas today to a relentlessly optimised experience over time. Sydney-based.
This is a rare mix, so let me be specific. You're a commercial digital designer first - you've shipped customer-facing products that had to convert, not just look valuable in a portfolio. You can vibe code your own ideas into working prototypes rather than handing static mocks over the fence.
What I'm looking for
- Robust commercial UI/UX design with a conversion mindset, ideally in high-traffic consumer or fintech products.
- Genuinely comfortable coding your own prototypes - our front end is component-driven and you'll work close to it.
- Deep experimentation and CRO - A/B/X testing tied directly to outcomes, with the analytics and testing stack to match.
- Equally happy on a blank canvas or improving an existing UI incrementally. Both jobs are in front of you.
Bonus if you're properly AI-native: getting production-grade output from models through good prompt and context engineering, and using AI agents to do real multi-step work. If you think it is unacceptable when a design ships without a way to measure whether it worked, this is your role. Apply via the link or message me.