About the company

Writer's Toolbox is a multi-award-winning education technology company, delivering writing improvement programmes through SaaS delivery to hundreds of schools globally, proven to more than double national writing outcomes. With teams across New Zealand, Australia and the UK, Writer's Toolbox has built an internationally recognised programme, combining thirty years of pedagogy research with educational AI to lift student writing at scale.

Come and join the team changing lives for good!

About the role

We have a new opportunity for a Digital & Lifecycle Marketing Lead to join our Marketing Team in Brisbane, servicing our global markets.

You'll be joining a marketing department that's newly established, focused and already delivering at a moment when we're embarking on a rebrand and new website project that will shape how the world sees Writer's Toolbox for years to come. Reporting to the Chief Marketing Officer, you'll own digital and lifecycle marketing across the full customer journey, from the first campaign that brings a school to Writer's Toolbox, through to the renewal and advocacy that keeps them with us year after year.

Supported by a team of subject-matter experts, you'll be the lead to turn data into insight, and insight into delivery, building the system and segmentation behind a consistent global standard for customer experience, then adapting it so it resonates with audiences in local markets.

What the role entails

- Own the lifecycle marketing strategy across the full customer journey, from acquisition and onboarding through to renewal, expansion and advocacy
- Lead attraction marketing: digital advertising campaigns,



content distribution, landing pages and channel strategy that bring new schools and teachers into the funnel
- Direct retention marketing: renewal campaigns, win-back sequences and lifecycle nurture that keep schools engaged and reduce churn
- Act as the marketing champion for our digital ecosystem and CRM, owning contact data, segmentation, automation workflows and lifecycle sequences
- Create conversion-focused landing pages and own digital campaign execution end to end
- Build and present activity and performance reporting, using data to re-strategise and make decisions
- Partner with Customer Success and Sales to align lifecycle marketing with renewal and expansion targets
- Bring creative concepts to life in alignment with product and seasonal calendars
- Support and mentor other members of the marketing team on campaign and lifecycle best practice.

What you bring to the role

- A bachelor's degree in Marketing, Communications or a related field
- 6+ years of digital marketing experience, including demonstrated ownership of digital and CRM marketing
- A track record running retention, renewal marketing and performance marketing programs, ideally in a subscription, SaaS or education technology environment
- Strong CRM platform experience,



including workflow and automation build. HubSpot will be highly regarded.
- Excellent written communication skills and a genuine passion for content, language and words
- A collaborative attitude that loves working across departments and able to embrace the dynamic nature of scale-up environments
- Experience managing multiple campaigns in global markets will be well regarded.

Help us write the next chapter This is a genuine chance to carve out your place in a growing team, and make your mark with a global remit and real social impact.

We're a creative, hard-working group who believe in the difference we're making in the EdTech sector and for learners worldwide. There's genuine scope to grow this role as we grow.

This is a full-time role with flexible conditions, including up to two days a week from home. You’ll meet with the global teams regularly online, and there will be times when you will jump in to help on other team projects like events and content generation.

You'll be based in our new Brisbane inner-city office, where we regularly host morning teas and a monthly shared lunch (some on-site parking is available).

What’s next?

We’re interviewing immediately, so don’t delay your application. Ideal start date will be mid-late August.

Apply today via Seek: https://nz.seek.com/job/93744399?ref=direct-share-cm-ui

Only applications with a cover letter included will be considered. We'd love to hear about why you’d be a great fit for us and the impact you feel your experience can bring to the role.

We look forward to receiving your application!

📌 Digital & Lifecycle Marketing Lead (Brisbane)
🏢 Writer's Toolbox
📍 Brisbane