Location: Melbourne, VIC

Work Type: Full-time (Hybrid - 2 days from home)

Salary: $110k-$125k (dependant on experience)

Reports To: Head of Marketing

About Zelora

At Zelora, the goal is simple: make home electrification simpler and more affordable for everyday Australians. Backed by Bunnings and powered by Intellihub, Zelora’s Australian-first subscription model for solar and battery systems helps households take control of their energy without the hassle or massive upfront costs.

As a young brand with serious backing and ambitious goals, Zelora is building a business, brand, and culture from the ground up. The team is small, entrepreneurial, fast-moving, and close to the action. Everyone at Zelora gets real ownership over what they build and how the business grows, all within a positive, safe, and supportive environment.

If you're keen to help Australians confidently make the switch to renewable energy, Zelora would love to meet you!

The Opportunity

Zelora is entering a phase of rapid growth. As the Digital Marketing Specialist , you will own paid social, support alternative paid channels (like affiliate marketing and referrals), and contribute to the broader paid search and SEO strategy.

This is a hands-on, individual contributor role where you can spot opportunities, run with your ideas, and see the tangible impact of your work on revenue and brand growth. If you’re a data-driven marketer who loves dissecting the customer journey and turning insights into high-performing campaigns, this is the role for you.

What You’ll Be Doing

- Paid Social: Develop, set up, and own the paid social strategy. Write briefs for creative agencies, execute campaigns,



and establish strong reporting and KPI frameworks.
- Alternative Paid Channels: Help plan, execute, and optimise channels such as affiliate marketing, enterprise partner referrals, and customer referral programs to drive quality leads.
- Paid Search & SEO: Share channel insights to support paid search strategy and align content—including writing, editing, and publishing website content to boost SEO and performance.
- Stakeholder & Agency Engagement: Build collaborative relationships with internal teams (Sales, Product, Operations), enterprise partners, and external design, media, and copy agencies.
- Reporting & Optimisation: Analyse end-to-end campaign performance, evaluate customer touchpoints, and use data to optimise spend and effectiveness.

What You’ll Bring

- Qualifications: Degree in Marketing or a related discipline.
- Experience: 2+ years in Paid Social and Digital Marketing, with hands-on experience independently strategising, setting up and optimising paid social campaigns.
- Bonus Skills: Exposure to paid search, SEO, and referral/affiliate marketing is a huge plus!
- Analytical Mindset: Proven ability to evaluate campaign data, run conversion tests, and map the customer journey to drive better outcomes.
- Communication: Robust written and verbal communication skills, with the ability to pitch ideas clearly and engage with various stakeholders.
- Organisation: Outstanding organisational and multi-tasking skills with a proactive, entrepreneurial mindset.

Ready to Make an Impact? If you're excited about driving the future of renewable energy and thrive in an agile, high-growth environment, apply today to join the team at Zelora!

📌 Digital Marketing Specialist (Melbourne)
🏢 Creative Natives
📍 Melbourne