Are you passionate about using digital marketing to generate leads and support a high-performing commercial team? We're partnering with a well-established healthcare business that is investing in its digital capability and looking for a Sales & Marketing Digital Coordinator to take ownership of its digital platforms, CRM and sales support functions.
What is the role about?
- Develop and execute digital marketing campaigns across LinkedIn, EDMs and the company website to build brand awareness, generate qualified leads and grow subscriber databases.
- Manage campaign performance, analyse results and continually optimise activity to improve engagement.
- Oversee the Microsoft Dynamics CRM, supporting the sales team through reporting, dashboards, territory analysis and data integrity while acting as the local CRM expert.
- Manage the local website and B2B webshop, coordinating content updates with global teams and external agencies while helping increase online ordering.
- Create and edit marketing collateral using Adobe Illustrator and Canva, while coordinating external graphic design support for larger projects.
- Work closely with local Sales and Marketing teams as well as international colleagues to deliver commercial initiatives.
- Melbourne-based role with an expectation of being in the office at least three days per week (Monday, Tuesday and Thursday).
What background do you need for this role?
- Experience in a B2B digital marketing role where you've planned and delivered campaigns across social media and EDM platforms with measurable results.
- Demonstrated experience building campaigns from strategy through to reporting and analysis.
- Confidence using LinkedIn, MailChimp (or similar EDM platforms), Canva and Adobe Illustrator.
- Experience administering a CRM platform, ideally Microsoft Dynamics.
- Strong Excel skills with experience producing reports, dashboards and commercial insights.
- Healthcare or medical device experience is beneficial but not essential, however B2B commercial experience is the priority.
- Ability to discuss examples of digital campaigns you've developed and the outcomes achieved.
What sort of person are they looking for?
- Equally comfortable being creative and analytical.
- Enjoys developing campaigns and using data to improve future performance.
- Highly organised, proactive and able to manage multiple priorities.
- Confident building relationships across sales, marketing and external suppliers.
- Comfortable working autonomously while supporting a busy commercial team.
- Passionate about using digital marketing to deliver measurable business outcomes.
What's in it for you?
- Chance to shape and grow the company's digital marketing capability.
- Broad role combining digital marketing, CRM, eCommerce and commercial analysis.
- Work closely with both local leadership and international marketing teams.
- Join a collaborative healthcare organisation investing in digital growth.
To discuss the opportunity confidentially, contact Jane Scott at Salus Recruitment on
[email protected]
📌 Digital Marketing Specialist | Medical Devices (Melbourne)
🏢 Salus Recruitment
📍 Melbourne