Experience Associate Director -

WPP AUNZ–Barangaroo NSW

This is a role at WPP Media which is part of the WPP network.

Job Type: Full-time

Salary: $98,000 - $110,000 inclusive of superannuation

Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane About WPP Media WPP Media is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, Choreograph and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, WPP Media’s primary purpose is to maximize performance of WPP’s agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. WPP Media’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people.

Combined with WPP Media’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.

Role Overview Reporting directly to the Experience Director, you will be covering SEO and Owned Digital Media, from a business development, strategy, client servicing, product and people perspective (where relevant) across Melbourne. Supporting a rapidly growing team,



you will be focussed on leading your clients to execute best practice Owned Media channel optimisation such as SEO, CRO and Web Analytics. The remit of the role will be supporting the Experience team, while working in alignment with Biddable Media, Audience & Adtech teams to deliver integrated strategy and implementation.

Build trusted and influential relationships with all clients, internal Biddable Media, Connections Planning teams along with external technology partners is key, in order to uncover new opportunities for clients and revenue. You will be expected to develop processes and ensure that the team are following them accordingly. You will also be supporting the Experience Director to expand the knowledge of SEO and Owned Digital Media within the wider business at Mindshare.

As a result, non-search members of the Mindshare team should be have an understanding of the teams purpose, value and ways of working. Host training programs, inspirational forums and attend external inspiring talks, in collaboration and support of the Experience team.

Key Responsibilities Establish a strategic client relationship and manage scope requirements across Experience Team channels (SEO, Social Listening, CRO)





Provide creative and strategic direction to the team to improve client project performance within Organic Search primarily, with consideration to other Experience Team channels and tactics

Has deep understanding of the client(s) category and applies to work consistently, to help deliver strategy to increase/maintain client satisfaction

Possesses excellent ability to lead a client meeting to a clear outcome

Applies deep knowledge/understanding of the Owned optimisation landscape, market and trends

Responds to clients and partner agencies in a timely manner consistently managing expectations and ensures team members do the same

Utilises specialist digital knowledge to educate the client teams around website and owned asset optimisation offering and operations

Support the team and Experience Team Managers within the wider team to own all aspects of digital requirements from strategies, planning, optimization, and importantly the integration with the wider Biddable Media teams (SEM as a leading channel).

Oversee and manage development of junior team members on your client account(s).

Collaborate and take ownership of upselling opportunities with the client lead and Outcomes leads

Develop, present and lead on client QBRs and support the team with demonstrating quality client service

Ensure you hit deadlines and manage workflows and tasks for all SEO, CRO and Web Analytics related deliverables

Provide team career direction and support the appraisal process with all levels within the team

Provide dedicated support to manage career progression

Integrate seamlessly with client account teams

📌 Experience Associate Director (Sydney)
🏢 WPP MEDIA AUSTRALIA
📍 Sydney