Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D; system, producing several award-winning car models.

Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and are continuing to build a team of experts to drive innovation and disrupt the market.

iCAUR Australia is part of a global automotive brand created by Chery Group, focused on intelligent SUVs that blend expressive design with advanced connectivity. The brand serves drivers who value adventure while still prioritizing comfort, safety, and modern technology in their everyday journeys. iCAUR vehicles are engineered for both exploration and daily driving, offering lifestyle-focused features that enhance versatility and convenience. Joining iCAUR Australia means contributing to a new generation of connected SUVs and supporting a growing brand in a dynamic, innovation-driven industry.

POSITION OVERVIEW

The Brand specialist will be responsible for bringing the iCAUR brand to life across owned and earned channels in the lead-up to launch.

This is an chance to shape a brand's content and social identity from day one — building the content engine, social presence and partnership program that will introduce iCAUR to Australian audiences.

KEY RESPONSIBILITIES

- Act as guardian of the iCAUR brand, ensuring output across every touchpoint stays true to brand platform, tone of voice, visual identity and brand standards
- Own deep product knowledge across the iCAUR range, translating features and technology (including REEV)



into compelling consumer benefits and brand-aligned stories
- Build and maintain product narratives and positioning for each model, orchestrating a coherent portfolio story across the range, in close collaboration with the Performance, PR and Retail leads
- Lead execution of brand campaigns and content, briefing and overseeing the creative agency to ensure output is on-brand and on-message
- Build and manage the content calendar spanning social, website, EDM and retail collateral, from concept to publish
- Run always-on social channels — planning, scheduling, community management and audience growth
- Source and manage partnerships, sponsorships and collaborations that connect iCAUR with relevant lifestyle and cultural moments
- Assist the National Marketing Manager with campaign planning, brand toolkit development and content strategy for launch
- Track content and social performance and refine approach based on engagement and audience insights
- Develop and maintain competitor tracking and reporting to inform brand positioning and content strategy

REQUIREMENTS

- We're looking for someone with strong brand or content marketing experience gained within the automotive sector, or alternatively within premium consumer goods or lifestyle brands, who can act as a genuine guardian of product and brand.
- Experience within an international or global company structure will be highly regarded, given the need to work effectively with HQ and cross-market stakeholders.

Other requirements include:

- Solid Australian marketing experience, with a strong understanding of the local media and consumer landscape
- Strong working knowledge of social platforms, including the nuances of how content, tone and audience behavior differ across each
- A track record of owning content calendars and social channels at brand level
- Experience briefing and managing creative or content agencies
- Ability to build content processes and maintain brand quality in a lean team
- A tertiary qualification in marketing, communications or a related field

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📌 Brand Specialist (Strathfield)
🏢 iCAUR Australia
📍 Strathfield