Join Australia’s most respected artisan bakery.

Synonymous with excellence and built from humble beginnings, Sonoma Baking Company is one of Australia’s most respected artisan bakeries.

For more than 20 years, Sonoma has built an outstanding reputation for quality, craftsmanship and innovation, supplying many of Australia's leading cafes, restaurants, hotels, retailers and foodservice businesses.

As Sonoma continues to invest in the growth of our national frozen business, we are seeking an ambitious and commercially driven Frozen Business Development Manager to help shape the next phase of our expansion.

This is a unique opportunity to play a pivotal role in the growth of one of Australia's most respected artisan bakery brands while helping build Sonoma's national frozen business across foodservice, hospitality, retail and wholesale channels.

About the Role

Reporting to the Head of Sales, you will be responsible for identifying, developing and securing new business opportunities for Sonoma's expanding frozen product portfolio across Australia.

This Sydney-based role will require regular interstate travel to support customers, distributors and national business development opportunities.

Working across foodservice, hospitality, retail, wholesale, contract catering, QSR and distributor channels, you will introduce customers to Sonoma's premium range of frozen artisan breads, burger buns, rolls, pastries, par-baked bakery products and customised bakery solutions.

This is a genuine business development role where your success will be driven by your ability to identify opportunities, convert new customers and build long-term commercial partnerships.



You will play a key role in establishing Sonoma as Australia's leading supplier of premium frozen artisan bakery products.

Key Responsibilities

- Execute Sonoma's national frozen growth strategy while identifying new market opportunities.
- Develop strategic customer growth plans and negotiate commercial agreements.
- Identify, secure and onboard new customers across foodservice, hospitality, retail, wholesale, catering, QSR and manufacturing sectors.
- Grow sales through distributors, buying groups and national foodservice partners.
- Promote Sonoma's premium frozen artisan breads, burger buns, pastries, par-baked products and customised bakery solutions.
- Build strong commercial relationships with chefs, operators, procurement teams and key decision-makers.
- Manage the full sales cycle from prospecting and presentations through to implementation and ongoing account management.
- Achieve sales, margin and new business acquisition targets.
- Maintain an active sales pipeline and accurate CRM records.
- Monitor market trends, competitor activity and emerging customer opportunities.
- Work collaboratively with Production, Logistics, Customer Service and Marketing to deliver outstanding customer outcomes.
- Represent the Sonoma brand professionally at customer meetings, trade shows and industry events.

About You You are an energetic,



commercially minded sales qualified who thrives on winning new business and building long-term customer relationships.

You will bring

- Minimum three years' experience in business development, account management or territory sales.
- Experience within FMCG, foodservice, frozen foods, bakery or hospitality sectors.
- Experience selling frozen products or bakery solutions will be highly regarded.
- Solid commercial acumen with an understanding of pricing, profitability and negotiation.
- Proven ability to identify opportunities, secure new business and grow existing accounts.
- Excellent communication, presentation and relationship-building skills.
- Strong organisational and time management skills.
- Experience using CRM systems and Microsoft Office.
- Current Australian Driver's Licence and unrestricted Australian working rights.

Most importantly, you will have a passion for premium food, hospitality and delivering exceptional customer experiences. Why Sonoma?

At Sonoma, we don't simply offer jobs — we build careers.

We offer

- Competitive salary plus performance-based incentive
- Car allowance
- Mobile phone and laptop
- Interstate travel and accommodation fully funded
- Ongoing professional development and career progression
- Supportive and collaborative team culture
- Opportunity to build and grow Sonoma's national frozen business
- Represent one of Australia's most respected artisan bakery brands

If you're excited by the opportunity to grow a national frozen business, create new customer partnerships and help shape the future of one of Australia's leading artisan bakeries, we'd love to hear from you. Apply now and become part of Sonoma's next chapter. Please note that only shortlisted applicants will be contacted.

📌 FROZEN BUSINESS DEVELOPMENT MANAGER (Sydney)
🏢 Sonoma Baking
📍 Sydney