Senior Marketing Specialist at netwealth. About the role Netwealth is on the lookout for a Senior Marketing Specialist to become a vital part of our Product Marketing team. This position is pivotal in articulating the advantages of our platform and investment solutions to financial advisors. Your role will involve simplifying intricate product features into straightforward, benefit-oriented messages, and executing marketing campaigns that effectively convey these narratives.

Key facts Location: Melbourne Office Engagement: Full-time Compensation: Undisclosed Team: Distribution, Product and Marketing

What you'll do

- Craft a compelling narrative for the platform's development roadmap, clearly articulating the purpose and advantages of new features for financial advisors.
- Convert product and investment updates into engaging stories and practical applications tailored for advisors.
- Spearhead the go-to-market strategy for new features, working closely with channel specialists to ensure successful execution.
- Produce vital product marketing materials such as release notes, updates for the website, user manuals, and sales collateral.
- Collaborate with Product and Sales teams to gain insights into functionality and translate technical specifications into persuasive value propositions.
- Enhance the effectiveness of marketing campaigns by utilizing customer segmentation, analyzing customer journeys, and generating insightful reports.
- Develop and maintain sales enablement resources, including pitch decks, battlecards, demo scripts, and frequently asked questions (FAQs).
- Utilize AI tools and automation to streamline content creation and scalability while ensuring high-quality output.




- Monitor and analyze the interplay of various marketing channels and understand how targeted strategies can drive qualified leads.
- Foster relationships with internal stakeholders to ensure alignment on messaging and marketing strategies.
- Stay updated on industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.

Requirements

- A minimum of 4 years of experience in B2B SaaS or platform product marketing, ideally with complex products or within regulated sectors.
- Demonstrated expertise in product positioning, messaging, content development, copywriting, editing, and stakeholder engagement.
- Proficiency in visually representing the platform through reusable assets, including screen recordings, demo flows, GIFs, and other imagery.
- Experience in formulating go-to-market strategies and synthesizing multiple feature releases into a cohesive narrative for customers.
- Solid capability in creating and maintaining sales enablement tools, such as pitch decks, battlecards, demo scripts, and FAQs.
- Familiarity with leveraging AI tools and automation to improve content production efficiency while upholding quality standards.
- A solid understanding of the interactions between marketing channels and how targeted campaigns can generate qualified demand.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- Strong analytical skills to assess campaign performance and derive actionable insights.





Nice to have

- Experience in financial services or investment management marketing.
- Familiarity with digital marketing tools and platforms, including CRM systems and marketing automation software.
- Knowledge of user experience (UX) principles and how they apply to product marketing.
- Previous experience in a fast-paced startup environment or similar dynamic settings.
- A passion for continuous learning and staying abreast of marketing trends and technologies.

Skills & tools

- Proficient in content creation and marketing tools, including Adobe Creative Suite, Google Analytics, and CRM software.
- Familiarity with project management tools to manage timelines and deliverables effectively.
- Understanding of SEO principles and how they apply to content marketing.
- Strong organizational skills with the ability to manage multiple projects simultaneously.

Practical notes

Netwealth embraces a hybrid work model, requiring employees to be in the office for four days every two weeks. Our Melbourne office is equipped with modern facilities, including end-of-trip amenities and complimentary daily breakfast.

Employee benefits encompass paid parental leave, a fully funded school holiday program, virtual healthcare options, income protection, flu vaccinations, wellness weeks, retail discounts, financial wellbeing services, social events, employee resource groups, and opportunities for paid volunteering.

Netwealth is committed to supporting career growth and development, holding certifications from WORK180, Family Friendly Workplaces, and Great Places to Work.

If you require any adjustments during the recruitment process, please reach out to [email protected].

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📌 Senior Marketing Specialist (Melbourne)
🏢 netwealth
📍 Melbourne