About the Role

We are seeking an experienced General Manager to serve as the operational leader of our Australian business. Working closely with the Managing Partner and Senior Leadership Team, you will ensure the business operates efficiently, profitably and with strong operational discipline.

You will oversee key areas including financial performance, systems, people & culture, governance and business operations, providing the structure and support that enables our leaders to focus on client outcomes, growth and team culture.

This is an opportunity for a commercially minded leader who enjoys building strong relationships, improving business performance and creating effective processes within a fast-paced professional services environment.

Culture & Benefits

- Competitive salary package.
- A buzzy Sydney city office with flexible working arrangements including minimum 3 days in the office. We also have a Melbourne presence.
- Up to 25 days annual leave
- Structured mentoring and professional development
- Opportunities to collaborate with global agency partners

Key Responsibilities

Operational Leadership

- Lead day-to-day operations, improving systems, processes and workflows to support efficiency, accountability and business performance.

Financial & Commercial Management

- Partner with the Managing Partner and APAC finance team to support financial performance, forecasting, profitability, billing and resource planning.
- Identify opportunities to improve commercial outcomes, utilisation and operational efficiency.

People & Performance Processes

- Lead people operations in partnership with Honner Senior Leadership Team + FINN’s global HR team, including recruitment, onboarding, performance processes, learning and employee engagement.
- Support leaders in building a high-performing culture and developing team capability.

Marketing Operations & Coordination (Agency)





- Coordinate marketing activities, website, awards programs and thought leadership initiatives in partnership with FINN’s global marketing team.

Legal & Compliance

- Act as the internal liaison between the business and FINN’s global legal, finance and compliance teams on governance, contracts, supplier management and risk matters.
- Ensure the business maintains compliance with relevant policies, regulations and industry standards.

IT, Systems & AI Enablement

- Partner with FINN’s global IT team to support systems, technology operations and AI adoption.
- Identify opportunities to improve productivity, collaboration and operational efficiency.

Leadership Partnership

- Act as a trusted operational partner to the Managing Partner and Senior Leadership Team.
- Own internal operations and provide the structure and support that enables leaders to focus on clients, growth, strategic priorities and culture.

About You

Experience

- 10+ years in agency, consulting, or professional services environments
- Proven experience in a GM, COO, or senior operations leadership role
- Robust commercial and financial management experience (P&L; ownership)
- Experience overseeing HR, legal/compliance, IT and/or systems functions

Skills & Attributes

- Collaborative and credible leader who builds trust, influence and strong stakeholder relationships
- Analytical and detail-oriented, with strong commercial judgement
- Confident managing multiple business functions (with particular strength in finance,



operations and business management)
- Strong operator who builds structure, systems, and accountability
- Pragmatic, solutions-focused, and calm under pressure
- Comfortable working in a fast-paced, founder-led business
- Resilient, adaptable and positive with a sense of humour; team player

Desirable

- Experience in PR, communications, marketing or financial services
- Exposure to growing teams

Why This Role Matters This is an opportunity to shape the operational future of an award-winning communications agency backed by a global organisation.

As General Manager, you'll play a pivotal role in strengthening business operations, supporting growth and partnering with an experienced leadership team while enjoying a friendly and engaged team environment.

About Honner, a FINN Partners Company

We are a PR, marketing and communications agency combining specialist expertise with global reach to help organisations navigate complex and evolving markets through strategic communications solutions. Established in Sydney in 1997, Honner is a specialist PR, marketing and communications consultancy focused on the corporate, financial services and new economy sectors. Supporting more than 50 clients across the Asia-Pacific region, including leading asset managers, superannuation funds, consultants, banks and digital asset platforms.

Honner is part of FINN Partners , one of the world's fastest-growing independent marketing and communications agencies. With more than 1,300 professionals across 35 offices, FINN provides clients with global reach and capabilities across the Americas, Europe and Asia-Pacific, combining international scale with a collaborative and entrepreneurial culture.

Apply now with your CV and cover letter ([email protected]) for a confidential discussion.

📌 General Manager - Financial PR, Marketing & Communications Agency (Sydney)
🏢 Honner
📍 Sydney