Our Company

Vuly Play is a globally recognised, award-winning leader in outdoor play equipment, specialising in trampolines, swing sets, and monkey bars. We are committed to designing the safest, highest quality, and most fun products on the market. Headquartered in Brisbane, we operate across domestic and international markets, experiencing rapid growth and innovation.

About the role

Develop and own the personal brand content strategy for Vuly Play and Vuly Play’s CEO & Founder, Joe Andon. Reporting directly to the CEO and working closely with the Chief Digital Marketing Officer, you’ll lead content production end-to-end - from strategy through to publishing - across LinkedIn, Instagram, YouTube, and TikTok. This is a standalone senior role with full creative ownership and direct Founder access daily.

Core Accountabilities

- Develop and own both Vuly's and the CEO's personal brand content strategy across all key platforms
- Produce and direct video, written, and visual content from concept to publish
- Grow audience following and engagement; pursue podcast and media opportunities
- Collaborate with the CDMO to align content with Vuly’s brand values and voice
- Monitor performance metrics and report insights directly to the CEO and CDMO

Key Experience

- 5+ years in content creation, social media, or personal brand strategy
- Proven track record of audience growth on LinkedIn, Instagram, or YouTube
- Hands-on video production and editing skills (Adobe Premiere Pro, CapCut, or equivalent)
- Exceptional written communication — ability to capture and maintain a distinctive voice
- Experience operating in close proximity to senior leadership with discretion and initiative





Why Work Directly with Vuly's Founder? This is a rare opportunity to operate at the centre of a high-growth, founder-led business - shaping the public voice of both a business & personal brand of the CEO with the autonomy, trust, and creative freedom that comes with it.

Unique Access - Work in close partnership with the CEO & Founder of one of Australia's most recognised outdoor lifestyle brands, gaining exposure to executive positioning, media relations, and thought leadership at an elite level.

Bonus': Competitive bonus structure is available based on rewarding hard work with tangible incentives.

Trusted Role - This is a position built on creative autonomy and trust - you'll be a key strategic partner and storyteller, not a cog in a corporate machine.

Great Culture - Join a passionate, energetic team at our Wakerley headquarters where ambition is matched with a genuine sense of fun.

Career Growth - Build a personal brand practice from the ground up, deepening your expertise across content strategy, executive positioning, and audience growth in a role that will challenge and grow you professionally.

Perks - Enjoy generous staff discounts on our award-winning products so your family can get in on the fun too.

How to apply

Along with your resume, please submit a short (2 minute) video addressing the following:

1. Your strengths in terms of skills and experience
2. The most challenging project you've experienced in your career, and how you overcame it
3. What responsibilities you're looking for in your next position
4. Why you feel you're a solid fit for this role

Please send your application and video to [email protected]

📌 Head of Content- ANZ (Brisbane)
🏢 Vuly Play
📍 Brisbane