Key Account Manager – Alternative Channels

Sydney, NSW | Full Time |

At Vitaco, we're passionate about empowering healthier lives through market-leading brands including Musashi, Nutra-Life, Healtheries and Athena. As one of Australasia's leading health and wellness businesses, we're investing in the next phase of growth across Australia—and Alternative Channels is a key strategic priority.

We're looking for either an experienced Key Account Manager or a high-performing National Account Executive ready to take the next step in their career.

This is more than a traditional account management role. It's an opportunity to take ownership of a strategically important and rapidly growing customer portfolio, shape channel strategy, influence commercial outcomes and make a meaningful impact within a high-performing FMCG organisation.

Reporting to the National Business Manager – Woolworths & Alternative Channels, you'll lead customers including Costco, Aldi, Kmart, Big W and other emerging retail partners, driving sustainable growth across some of Australia's most diverse retail models.

Your Opportunity

Working closely with Category, Marketing, Finance, Supply Chain and Customer Service teams, you'll be responsible for developing customer growth strategies, leading Joint Business Planning, and delivering sustainable sales, profit and market share growth.

Key Responsibilities Include

Managing and growing Alternative Channel customers including Costco, Aldi, Kmart, Big W and emerging retail partners

Developing and executing Joint Business PlansDelivering sales, profit and market share objectives

Managing forecasting, pricing, promotional investment and trade spend





Identifying ranging, distribution and innovation opportunities

Building compelling customer sell stories and commercial proposals

Leading range reviews, customer negotiations and annual planning processes

Partnering cross-functionally to successfully execute customer plans

Why This Role Is Different

Own a strategically important, high-growth portfolio

Take ownership and accountability for customer performance and commercial outcomes

Build channel strategies across Club, EDLP, General Merchandise and emerging retail formats

Work with senior commercial leaders and gain significant exposure across the business

Influence ranging, pricing, promotions, innovation and long-term business planning

Play a key role in shaping the future of Vitaco's Alternative Channels business

What You'll Bring

We're looking for a commercially ambitious and highly autonomous FMCG professional who enjoys balancing strategic thinking with executional excellence.

You'll Bring

FMCG sales, account management or national account experience

Strong commercial acumen across trade investment, pricing, forecasting and profitability

Experience managing customer relationships and delivering growth outcomesA passion for negotiation, customer influence and commercial problem-solving





Strong analytical capability and confidence using customer and market dataA proactive mindset, strong ownership mentality and a genuine desire to make an impact

Highly Regarded

Experience managing Alternative Channels, Grocery, Costco, Aldi, Kmart, Big W or similar retail customersExperience using Circana, Nielsen, Aztec or similar market data platformsTertiary qualifications in Business, Commerce, Marketing or a related discipline

Why Join Vitaco?

At Vitaco, We Care. We Act. We Succeed.

As a HRD 5-Star Employer of Choice, we offer more than just a job—we offer the opportunity to join a growing business where your contribution is recognised, your ideas are valued, and you'll work alongside passionate people who are committed to delivering great results.

Whether you're looking to broaden your commercial experience, strengthen your customer partnerships or contribute to the continued growth of a energetic FMCG business, you'll find the opportunity to make a genuine impact at Vitaco.

Ready to Make an Impact?

If you're a commercially driven Key Account Manager who enjoys building customer relationships, identifying growth opportunities and delivering results, we'd love to hear from you.

Applications will be reviewed as they are received, so we encourage you to apply early rather than waiting for the closing date.

Interested in other opportunities? Follow us on LinkedIn or create a profile and job alert by visiting our Careers page.

Agency Notice: We work with our preferred agency partners should we require additional recruitment support. Thank you for respecting this process.

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