Performance Marketing Specialist (Paid Acquisition)

Redsbaby | Sydney | Hybrid

Altair Recruitment is proud to partner with a premium Australian baby brand Redsbaby . This is a brand that’s built properly. Not hype‑led. Not trend‑chasing.Deliberate, design‑led, and genuinely customer‑first.

Redsbaby has carved out a strong position in the Australian market by doing what a lot of brands say they do but very few actually execute on, owning the full experience. From product design through to digital, performance, and post‑purchase.

They’ve built a loyal, highly engaged customer base of parents who trust the brand. That trust comes from consistency, quality, and a deep understanding of their customer at every touchpoint.

And now, they’re scaling! With continued growth across Australia and expansion into international markets, the business is investing more heavily in its digital engine, bringing key capabilities in‑house, and building a team that can move faster, test more, and execute at a higher level.

This is where you come in. Redsbaby is moving away from agency reliance and bringing paid acquisition fully in‑house. This role is pivotal to that shift.

You’ll own paid acquisition end to end . Not overseeing. Not coordinating. Actually owning it.

The role

- Strategy across the full funnel
- Hands‑on execution in Meta + Google
- Budget allocation and performance ownership
- Creative testing and iteration
- You’ll be in platform daily, making decisions in real time, and directly influencing revenue outcomes.

Why you should apply

- You’re building the function,



not inheriting it
- Clear line between your work and business growth
- Creative is a core lever, not an afterthought
- AI is actively used across the business
- Opportunity to test, scale, and explore new channels
- This role replaces an external agency, meaning the business is fully backing internal capability and trusting this hire to drive it forward.

The kind of person this suits

- You’re not someone who needs layers or sign‑off to move.
- You like being in the detail, but you also think commercially.
- Strong hands‑on experience across Meta + Google
- Understand how creative, messaging and audience work together
- Comfortable owning performance metrics like CAC, ROAS, MER
- Already using AI to improve speed and output
- Likely from a DTC or eCommerce setting
- You’re curious, proactive, and you care about outcomes.

The environment

- Founder‑led, but structured where it matters.
- A team that moves quickly, collaborates closely, and holds a high bar.
- You’ll be working cross‑functionally with creative, product, eCommerce and marketing, with the ability to test ideas quickly and see the results just as fast.
- Birthday leave
- Early Fridays finish
- Hybrid setup (3 days from the office/2 days from home) u a bright spacious workspace near Green Square station

Redsbaby's culture is built on three values:

Be ONE (collaborate and succeed together)

Be BRAVE (challenge ideas and find better ways)

Be RARE (take pride in exceptional execution).

Ready for your next rewarding challenge? Apply or reach out to

#J-18808-Ljbffr

📌 Performance Marketing Specialist (City of Sydney)
🏢 Altair Recruitment
📍 City of Sydney