Ready to take the lead on a national brand that's growing fast?

Our client is a rapidly expanding entertainment and leisure business with a growing network of venues and franchises across Australia. They're looking for an experienced National Marketing Manager to lead the marketing strategy, strengthen brand equity and drive customer growth across the country.

This is a high-impact role for a strategic marketer who can also roll up their sleeves and get things done.

Melbourne | Full time | Good remuneration base (neg) + Super

The Opportunity

Reporting to the Head of Brand, Innovation & Evolution, you'll lead the development and execution of national marketing strategy across the business, while supporting franchise partners to maximise local growth and success.

You'll be responsible for:

- Developing and executing national marketing strategies that drive customer acquisition, engagement and retention

- Supporting and influencing a growing network of franchise partners with local area marketing

- Leading digital, content, campaigns, events and promotional activity

- Managing marketing budgets and measuring campaign performance and ROI

- Overseeing brand, website and marketing collateral to ensure a consistent and compelling customer experience





- Leading PR and communications initiatives and monitoring competitor activity

- Building strong relationships across franchisees, venues and internal stakeholders

- Leading, mentoring and developing a small, high-performing marketing team

About You

You're an experienced marketing leader who thrives in a fast-paced, entrepreneurial and growing environment. You can move seamlessly between big-picture strategy and hands-on execution, and you're confident influencing stakeholders and building strong relationships across a diverse franchise network.

Ideally, you'll bring:

- 5+ years' experience in a marketing management role

- Experience in franchising, hospitality, retail, entertainment or a multi-site environment is highly desirable

- Strong digital, content and campaign marketing experience

- Proven ability to manage budgets, analyse data and measure marketing performance

- Exceptional stakeholder management and communication skills

- Tertiary qualifications in Marketing, Communications, Business or a related discipline

If you're a commercially minded marketer who loves building brands, driving growth and making things happen, we'd love to hear from you.

You can call Cherie on 0403 184 *** if you require additional information.

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📌 National Marketing Manager (Moe)
🏢 Nickel Recruitment
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