All about the gig

- You’ll lead, coach and develop your team through regular feedback, performance conversations and structured development plans.
- You’ll create a positive, inclusive and secure team culture aligned with Virgin Active values.
- You’ll recruit, onboard and retain top talent for your department while managing performance issues promptly, fairly, consistently and in line with policy.
- You’ll drive revenue, retention and key commercial KPIs relevant to your function and support cross-department collaboration to achieve overall club targets.
- You’ll deliver club systems, processes and brand standards consistently across your department.
- You’ll act as Manager on Duty and First Aid Officer when required, providing calm leadership during incidents.
- You’ll identify performance risks early and take action to prevent disruption.
- You’ll ensure your team delivers warm, welcoming and professional interactions with members.
- You’ll respond effectively to feedback, complaints and service recovery opportunities.
- You’ll role model service behaviours and set the tone for the club experience.
- You’ll lead the club’s sales rhythm, ensuring daily activity, follow‑up and conversion behaviours are structured, tracked and consistently executed.
- You’ll coach the Experience team in lead handling, appointment setting, presentations and closing techniques to lift confidence, consistency and conversion performance.
- You’ll own and uphold current member conversion standards, ensuring the sign‑up process is seamless, welcoming and sets members up for strong engagement from day one.
- You’ll monitor sales performance against targets, identify trends, gaps and opportunities, and translate insights into clear corrective actions.

About you





- You’re warm, honest and genuine with 3–5 years’ experience in a target‑driven sales environment, ideally within fitness, hospitality, retail or membership‑based businesses, with a proven track record of achieving results.
- You bring hands‑on experience managing pipelines, converting opportunities and coaching others to lift sales performance while delivering a strong member experience.
- You’re pure heart. You lead with authenticity, care and integrity, show up with empathy and fairness, and create an environment where people feel safe, supported and inspired to give their best. You enjoy creating unexpected experiences that make people go wow!
- You see the big picture. You understand how your role connects to the wider club and business goals, think strategically, make informed decisions and help your team understand the purpose behind their work.
- You don’t shy away from tough conversations. You communicate clearly and respectfully, even when it’s uncomfortable, address issues early, give honest feedback and use challenges as opportunities for growth.
- You have the flexibility to work a non‑traditional schedule and may also have some hospitality qualifications. A+ for you.

What we offer you

- A brand built on a human touch with a playful side.
- A culture that's all about inspiring people to live an active life.
- A free membership for you (and your buddy) to workout at our clubs.
- Discounted personal training.
- Special deals with our retail and service partners.
- Work/life balance with flexible options.
- Paid parental leave to spend time with your new little human.
- Regular personal and professional development.
- Confidential 24‑hour support via our employee assistance program.

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📌 Membership Manager (City of Sydney)
🏢 Virgin Active
📍 City of Sydney