Social Content Lead (Own Brands) at THE ICONIC. About the role In this dynamic position, you will spearhead the social media strategy for THE ICONIC's Own Brand collection, transforming brand identity into captivating content that engages audiences. Your role will involve fostering online communities, analyzing engagement metrics, and collaborating with various internal teams to ensure that every piece of content aligns with overarching marketing objectives. This position is part of the Influencer and Social team and reports directly to the Senior Influencer & Social Manager.

Key facts

Location: Sydney Engagement: Full-time

What you'll do

- Oversee daily operations for the social media channels dedicated to Own Brands, encompassing everything from content creation to publication.
- Develop and manage content calendars to ensure a consistent posting schedule and maintain active community engagement.
- Craft, design, and schedule posts that resonate with each brand's unique voice and adhere to visual guidelines.
- Monitor social media interactions, responding to comments and messages in a timely manner to foster ongoing conversations.
- Analyze performance metrics, interpret data insights, and suggest adjustments to content or strategy based on findings.
- Stay updated on new platform features, trending content formats, and relevant cultural moments that could impact Own Brands.
- Contribute innovative ideas and storytelling concepts for marketing campaigns and product launches.
- Assess influencer and user-generated content for potential sharing on brand channels.
- Manage incoming requests for influencer collaborations, ensuring alignment with brand goals.
- Collaborate with teams across Marketing, Creative, Product, Paid Media, Customer Service, and Analytics to ensure cohesive messaging across all platforms.

Requirements

- At least 2 years of practical experience in social media management.
- A Bachelor's degree in Marketing, Communications, or a related field,



or equivalent experience in influencer marketing, social media, or public relations.
- Strong understanding of the influencer ecosystem on platforms like Instagram, TikTok, and YouTube.
- Proven track record of managing content calendars, meeting deadlines, and prioritizing tasks effectively.
- Knowledge of how organic social media content can be enhanced through paid promotional strategies.
- Excellent written communication skills and a knack for visual storytelling.
- Proficient in analyzing data to inform future content strategies.
- Highly organized with strong attention to detail and the ability to multitask.
- A collaborative spirit with the ability to work effectively across different departments.
- A customer-centric approach when engaging with community members.
- Flexibility to adapt quickly to changing priorities and directions.
- A digital-native mindset with a focus on mobile and app-driven content.

Nice to have

- Experience with social media advertising and paid campaigns.
- Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
- Previous experience in the fashion or retail industry.

Skills & tools

- Proficient in content creation and copywriting tailored for social media platforms.
- Experience with social media scheduling and publishing software.
- Solid community management skills to engage and grow online audiences.
- Ability to interpret performance data and generate reports for analysis.
- Experience in cross-functional coordination to align various teams and objectives.

Practical notes

If you require any accommodations during the application or interview process, please reach out to [email protected].

By submitting your application, you acknowledge and accept THE ICONIC's Candidate Privacy Policy.

Join us at THE ICONIC and play a pivotal role in shaping the social media landscape for our Own Brands. Your creativity and strategic thinking will help us connect with our audience in meaningful ways, driving engagement and brand loyalty.

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📌 Social Content Lead (Own Brands) (New South Wales)
🏢 The Iconic
📍 New South Wales