Job Type: Permanent position | Full time position

Job Description

Position: Marketing Specialist

Type: Full-time

Employer: The Trustee for the Apostolidis Family Trust Trading as Slumber Care Bedding (Aust) Pty Ltd

Location: Braeside VIC 3195

Salary: $82,000 per annum plus superannuation

About the Business

Slumbercare Bedding is a proudly Australian-owned family business with more than 30 years of manufacturing excellence and over 80 years of combined industry experience among its owners. Since 1996 the company has supplied quality Australian-made mattresses and bedding products, supplemented by carefully selected imported ranges, to retailers across South East Australia and selected export markets. Operating from Braeside, the business is committed to delivering best-in-class products at sensible prices while providing friendly, professional service to both wholesale and retail partners.

The company values professionalism, integrity, teamwork, continuous improvement, creativity and accountability, and fosters a workplace culture focused on quality, reliability, innovation and supporting the growth of its brands and retail partners.

About the Position

The Marketing Specialist is responsible for planning, developing, implementing and evaluating digital marketing and e-commerce strategies that strengthen the company's online presence, increase brand awareness, support wholesale and retail customers, and drive engagement across multiple brands.

Working closely with the Managing Director, the role combines strategic digital marketing, content creation, website and e-commerce management, campaign development, market research, analytics and online merchandising to maximise online sales, maintain brand consistency and deliver innovative marketing initiatives that support the company's commercial objectives.

Key Responsibilities

- Develop,



implement and evaluate digital marketing strategies aligned with business objectives to improve brand awareness, customer engagement and online sales.
- Advise management on pricing strategies, product mix and distribution channels for wholesale, retail and e-commerce operations, based on market conditions and competitor analysis.
- Evaluate the effectiveness of pricing and promotional strategies using sales and profitability data, and provide strategic marketing advice to senior management on market positioning and commercial opportunities.
- Research emerging marketing technologies, trends and best practices and recommend innovative improvements.
- Manage the digital marketing activities of multiple company brands, ensuring consistent branding, messaging and visual identity across all platforms.
- Create engaging photography, video, reels, graphics and written content, including in-house photography and short-form video for campaigns and retailer-focused materials.
- Plan, create and schedule content calendars and manage both organic and paid social media campaigns across Facebook, Instagram, LinkedIn, YouTube and other platforms.
- Design, maintain and continually improve company websites and e-commerce platforms, including product information, pricing, stock availability, SEO/SEM and online merchandising.
- Monitor online customer experience and recommend improvements that maximise conversions and sales growth.
- Plan,



manage and optimise paid advertising campaigns (including Meta Business Suite), email marketing campaigns and digital advertising budgets to maximise ROI.
- Conduct market research into customer behaviour, competitor activity and industry trends, monitor website analytics, social media performance and campaign results, and prepare regular reports with recommendations.
- Plan and coordinate seasonal campaigns, retailer promotions and new product launches in collaboration with sales, suppliers and external partners.
- Maintain organised marketing documentation, digital assets and content libraries, and assist with additional projects as directed by the Managing Director.

Requirements

- Australian citizens and permanent residents are encouraged to apply.
- Bachelor's degree or higher qualification in Marketing, Digital Marketing, Communications, Business or a related discipline OR at least five years of relevant experience may substitute for the formal qualification.
- Minimum of one year of relevant experience in digital marketing.
- Demonstrated experience developing and implementing digital marketing strategies, managing multiple brands/websites/channels, e-commerce platforms and online merchandising.
- Strong practical skills in social media management, content creation (photography, videography, graphic design and copywriting), Meta Business Suite, email marketing platforms, website content management systems, SEO/SEM and analytics/reporting.
- Robust analytical skills with the ability to interpret marketing data, evaluate campaign performance and prepare reports and recommendations for management.
- Excellent organisational, project management, stakeholder management, written and verbal communication skills, with the ability to work independently while managing multiple priorities.

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