Web & App Coordinator at Minnesota Wild / Minnesota Sports & Entertainment

About the role The Web & App Coordinator position is crucial for managing the digital presence of the Minnesota Wild, a professional ice hockey team based in Minnesota. This role is centered around ensuring that the team's website and mobile applications are not only up-to-date but also engaging for fans. By implementing effective digital strategies, the coordinator will enhance fan interaction and contribute to the overall revenue growth of the organization.

Key facts

- Location: Lilydale, Dakota County
- Engagement: Full-time
- Compensation: $45,000 - $60,000 per year
- Team: Digital Marketing

What you'll do

- Oversee the continuous management and updating of the Minnesota Wild's official website and mobile applications, ensuring that all content is accurate and aligns with the team's branding.
- Collaborate with various internal departments, including marketing, sales, and communications, to produce engaging digital content that resonates with fans and aligns with the organization's business goals.
- Develop and implement strategies to enhance user experience on digital platforms, ensuring easy navigation and accessibility for all users.
- Monitor and analyze website and app performance metrics, using insights to inform content updates and digital marketing strategies.
- Create and curate multimedia content, including articles, videos, and graphics, to keep fans informed and entertained.
- Manage social media accounts, crafting posts that drive engagement and promote upcoming events, games, and promotions.
- Assist in the execution of digital marketing campaigns, including email marketing and online promotions, to boost ticket sales and merchandise revenue.
- Stay updated on industry trends and emerging technologies to continually improve the digital presence of the Minnesota Wild.
- Coordinate with external vendors and partners for digital projects, ensuring timely delivery and adherence to budget constraints.
- Provide support during home games and special events,



capturing live content and engaging with fans through digital channels.
- Facilitate training sessions for staff on best practices for digital content creation and management.
- Participate in team meetings to share insights and contribute to the overall marketing strategy of the organization.

Requirements

- A Bachelor's degree in Marketing, Communications, or a closely related field is required.
- At least 2 years of experience in digital content management or a comparable position is essential.
- Proficiency in web content management systems, along with a basic understanding of HTML, is necessary for this role.
- A solid grasp of social media platforms and digital marketing techniques is crucial for driving engagement.
- Exceptional written and verbal communication skills are required to effectively convey messages to fans and stakeholders.
- Strong organizational skills and the ability to manage multiple projects simultaneously are essential for success in this role.

Nice to have

- Familiarity with analytics tools, such as Google Analytics, to assess and report on digital performance metrics would be beneficial.
- Experience with graphic design software, particularly Adobe Creative Suite, is a plus and can enhance content creation efforts.
- Knowledge of search engine optimization (SEO) best practices to improve content visibility on search engines is advantageous.
- Previous experience in the sports industry or with a skilled sports team can provide valuable insights into fan engagement strategies.
- A passion for hockey and an understanding of the Minnesota Wild's brand and culture will enhance the effectiveness of the role.

Skills & tools

- Proficiency in web content management systems and basic HTML.
- Strong understanding of social media platforms and digital marketing strategies.
- Familiarity with analytics tools such as Google Analytics.
- Experience with graphic design software like Adobe Creative Suite.
- Knowledge of SEO best practices.

This position offers a unique opportunity to engage with a passionate fan base and contribute to the digital growth of a leading sports organization.

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📌 Web & App Coordinator (Lilydale)
🏢 Minnesota Wild / Minnesota Sports & Entertainment
📍 Lilydale