Collaborative, high-performance culture focused on growth and innovation. Work with iconic household brands and influence category, shopper and commercial strategies. North Ryde based – hybrid working environment.

Location: Sydney, NSW, AU

Tip Top, part of the George Weston Foods (GWF) family, is Australia's leading bakery business — home to beloved brands like Tip Top, Abbott’s Bakery, Golden and more. Every day, our 4,500 people bring quality baked goods to millions of households, quick‑service restaurants, and food service partners.

Based in North Ryde, you will be a key member of the Category, Shopper & E‑Commerce team, bringing data to life and turning insights into clear, compelling actions. Your work will influence category strategy, go‑to‑market planning, shelf execution and shopper marketing initiatives across Australia’s biggest bakery brands.

If you love data, enjoy problem solving and want to see your analysis directly shaping commercial decisions, this is the role for you. We’re looking for someone who is naturally curious, enjoys asking “why”, and is excited by the opportunity to leverage emerging technologies and AI to improve reporting, uncover insights faster and continually evolve the way we work.

Responsibilities

- Turn data into clear, actionable insights for sales, category and shopper teams.
- Lead the monthly Category Report: analyse performance, market trends, competitor activity and present insights to stakeholders across the business.
- Lead POG/space analysis and support customer range reviews.




- Deliver ad hoc analysis across promotions, pricing, campaigns and e‑commerce.
- Build strong relationships with internal teams and external data partners.

Requirements

- Strong Excel, PowerPoint and general MS Office skills.
- Experience with Circana, Quantium, Tableau and/or JDA (desirable).
- Proven analytical capability and attention to detail.
- Confidence presenting insights and influencing stakeholders.
- Ability to manage competing priorities and work to deadlines.
- A continuous‑improvement mindset with a cooperative, values‑driven approach.

Benefits

- Family‑friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave.
- Recognition and award programs, including access to our online rewards platform.
- Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on‑site physiotherapy services.
- Flexible working options.
- Access to an extensive range of internal trainings and development programs for your career.
- Financial support for approved study pathways, as well as traineeship and apprenticeship programs.
- Two paid volunteer days per year as part of our focus on Community Partnerships.
- Novated leasing options.

We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, LGBTQI+ community and people living with disability.

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📌 Category Analyst (City of Sydney)
🏢 George Weston Foods
📍 City of Sydney