The Opportunity

Reporting to the Vice President Commercial, Asia Pacific, the Marketing Manager, Asia Pacific supports the delivery of regional marketing initiatives across the Asia Pacific lodge portfolio. Working closely with regional Commercial, Sales and Operations teams, and partnering with global Marketing, Creative, Digital and PR specialists, you’ll help translate commercial priorities into integrated marketing plans that build brand awareness, generate demand and support direct revenue growth.

Acting as the key connection between regional stakeholders and global marketing teams, you’ll coordinate campaign delivery, develop marketing briefs, manage the regional marketing calendar, and ensure marketing activity is commercially relevant, aligned with regional priorities and reflective of Beckons’ premium brand positioning.

You’ll also support partnership marketing, trade initiatives, regional events and content development, while providing market insights and performance reporting that help optimise future campaigns and contribute to the continued growth of the Beckons portfolio.

This is an exciting opportunity for a collaborative, commercially minded marketer who enjoys bringing campaigns to life, working across multiple teams and delivering exceptional brand experiences in a luxury travel environment.

Key Responsibilities

Regional Marketing Planning & Execution

- Support the development and delivery of regional marketing plans aligned with commercial objectives and portfolio priorities.
- Translate commercial priorities and market insights into targeted marketing initiatives.
- Identify opportunities to build brand awareness, generate demand and support direct revenue growth.
- Provide regional market insights and recommendations to inform future marketing planning.

Campaign Management

- Coordinate the Asia Pacific marketing calendar, ensuring activity aligns with seasonal opportunities and commercial priorities.




- Develop marketing briefs and work with global Marketing, Creative and Digital teams to deliver campaigns across paid, owned and earned channels.
- Coordinate regional campaigns including promotions, need periods, new lodge openings, refurbishments and product launches.
- Review campaign activity to ensure it is commercially relevant, on brand and aligned with regional objectives.

Brand, Content & Communications

- Support the delivery of marketing communications that reflect Beckons’ premium brand positioning, visual identity and tone of voice.
- Brief regional content requirements, including photography, video, copy and campaign assets.
- Contribute regional insights to content development and support PR initiatives, media opportunities and storytelling alongside the global PR team.

Digital Marketing

- Partner with the global Digital team to support regional priorities across website content, email marketing, social media and digital campaigns.
- Contribute market insights to optimise customer engagement, conversion and digital performance.
- Support regional content planning, influencer activity and campaign alignment across digital channels.

Partnerships & Market Development

- Support co-marketing initiatives with luxury travel advisors, tourism organisations, trade partners and strategic partners.
- Assist with go-to-market activity for priority and emerging source markets.
- Identify partnership opportunities that strengthen brand awareness and support business growth.
- Coordinate regional events and experiences, including culinary collaborations,



wellness retreats and special guest activations.
- Partner with the Sales team on marketing initiatives that strengthen trade engagement and conversion.

Reporting & Budget Management

- Monitor campaign performance against agreed KPIs and provide insights and recommendations to optimise future activity.
- Support management of the regional marketing budget to ensure investment delivers commercial value.
- Track market trends, competitor activity and customer insights to identify future opportunities.

About You

You’ll be a collaborative and commercially aware marketing professional who enjoys working across multiple stakeholders to deliver integrated marketing campaigns and exceptional customer experiences. You bring strong project management skills, an eye for detail and the ability to balance brand excellence with commercial outcomes.

You’ll also bring

- 4–6 years’ experience in marketing, brand, communications or commercial marketing, ideally within luxury hospitality, travel, lifestyle or premium consumer brands.
- Experience supporting the development and delivery of integrated marketing campaigns across paid, owned and earned channels.
- Strong commercial awareness and the ability to translate business priorities into effective marketing initiatives.
- Experience managing multiple projects and stakeholders in a quick-paced environment.
- Strong analytical skills with experience using campaign performance and customer insights to inform future activity.
- An understanding of luxury brand positioning and premium customer experiences.
- Experience working with creative, digital, PR or agency partners.
- Excellent communication, organisation and stakeholder management skills.
- A relevant qualification in Marketing, Communications, Business, Hospitality or a related discipline (or equivalent experience).
- Willingness to travel within the Asia Pacific region as required.

📌 Marketing Manager – Asia Pacific (Avalon Beach)
🏢 Baillie Lodges
📍 Avalon Beach