Telematics Marketing Manager

We're a forward thinking global business with a clear purpose: helping organisations of all sizes navigate the future of sustainable mobility, connectivity, and technology. Since 1990, we've grown from humble beginnings into a business that consistently stays ahead of the curve, venturing into new markets with confidence and backing our customers through every step of the journey.

The Role

We're looking for an experienced Marketing Manager to take ownership of how we go to market. This is a commercially minded, strategically focused role where you will be the driving force behind our telematics marketing activity, shaping campaigns, managing budget, and making sure every dollar we spend is working hard.

You will own is the broader marketing strategy that ties it all together: outbound campaigns, brand direction, agency relationships, product launches, and the commercial intelligence that connects marketing to revenue.

You'll work closely with central marketing teams, sales, product, and leadership, and you'll need to be as comfortable in a data dashboard as you are in a strategy session.

What You'll Be Doing

Outbound Campaigns & Lead Generation

- Design and execute targeted outbound campaigns that generate quality telematics leads.
- Work hand-in-hand with the sales team to align on ideal customer profiles, messaging, and lead nurturing tactics.
- Own the end-to-end campaign process, from brief to build to optimisation, continuously improving conversion rates and ROI.
- Develop multi-channel strategies to attract and convert leads at every stage of the funnel.





Budget Management & ROI

- Own and manage our marketing budget, making smart, ROI-driven decisions about where to invest.
- Evaluate channel performance and reallocate spend based on what's actually workingand what isn't.
- Report clearly and regularly on performance against growth targets, using data to tell the story and drive decisions.
- Manage suppliers, holding them accountable to results and keeping spend on track.

Brand & Messaging

- Lead the development and consistency of our brand voice across advertising, social media, PR, and customer-facing materials.
- Partner with product teams to ensure new telematics solutions are brought to market with compelling, on-brand positioning.
- Collaborate across sales, customer success, and other departments to create a joined up brand experience throughout the customer journey.

Partner & Agency Management

- Build and manage relationships with external agencies, contractors, and marketing partners to deliver campaigns effectively and efficiently.
- Set explicit briefs, manage delivery, and ensure all third-party activity is aligned to our strategy and brand standards.




- Identify new partnership opportunities that can extend our reach and strengthen our position in the telematics market.

Product Go-to-Market

- Lead the creation of go-to-market strategies for new telematics products and key promotional campaigns.
- Work closely with product and customer success teams to translate technical features into clear, compelling customer messages.
- Stay on top of competitive trends in the telematics space and adjust strategies to keep us ahead of the market.

Analytics & Reporting

- Own performance metrics across all marketing campaigns, building dashboards that give clear visibility on what's driving growth.
- Leverage tools like Google Analytics to track and optimise activity.
- Monitor KPIs including LTV, ROI, etc and use those insights to sharpen future campaigns.

What We're Looking For

- 7+ years of experience in B2B marketing, ideally with exposure to telematics, fleet, mobility, or connected technology sectors.
- At least 3 years in a marketing leadership role, with a track record of driving commercial results.
- Proven experience managing marketing budgets and demonstrating clear ROI across multiple channels.
- Strong understanding of sales funnels, lead scoring, and how marketing and sales work best together.
- Hands on experience with marketing analytics and CRM tools (Google Analytics, Tableau, Salesforce, or similar).
- Excellent communicator and collaborator, you can bring people with you and get things done across teams.
- A degree in marketing, business, or a related field is useful, though real world experience matters most to us.

📌 Marketing Manager (Heatherton)
🏢 Radius Telematics Australia
📍 Heatherton