Looking for an opportunity with an Australian industry leader?
This role is initially a 12-month parental cover and works with the Head of Marketing and Marketing Manager to develop and deliver the ANZ annual marketing plan and drive the end-to-end execution of the plan. This is a true in-house generalist role working across all marketing touchpoints with a strong focus on content development & copy writing. This role is supported by a Graphic Designer and an external media agency.
You will be responsible for:
· Supporting the Head of Marketing and Marketing Manager to develop and execute our strategic plan and annual activities
· Own the management of our franchisee local territory marketing support service focused on helping execute our franchisees local territory marketing initiatives
· Lead the creative ideation, copywriting and production of marketing communications across multiple channels including ATL, social, digital, web, print and internal comms.
· Oversee the output of the graphic designer to ensure campaigns and content produced are on brief and on brand
· Own the social content plan and execution including the development and editing of basic social assets
· Support with the implementation of SEO and AEO initiatives on the website
· Oversee execution of marketing components of internal conferences and industry events including stands
· Oversee the development of the monthly BAU report, competotive reviews and ad hoc post implementation reviews
· Develop content for presentations to support Head of Marketing
· Assist with the development of marketing schedules and calendars
Our Ideal Candidate has the following experience:
- Proven marketing experience required
- Strong social/content creation experience
- Performance/digital media experience
- Experience working in franchise highly regarded
- Experience with editing suite and design tools such as InDesign highly regarded
Our ideal candidate has the following capabilities:
- Highly developed ability to work autonomously and problem solve
- Exceptional interpersonal and communication skills
- Strong creative development & copy writing ability
- Ability to work to tight deadlines and juggle competing priorities
- Intermediate MS Office (Word, Excel, and PowerPoint)
As part of the publicly listed, internation Latham Group, our brand is growing and you will join an existing team to support the expansion. We are proud to offer transparent training and career development pathways, personal development options and employee benefits including monthly birthday recognition, team lunches, discounts, quarterly financial incentive recognition programs and more.