You will work closely with cross-functional teams to support brand growth, lead generation, and customer engagement. As the ideal candidate, you will combine hands-on digital expertise with a well-rounded understanding of general marketing.

Key Responsibilities Include:

Digital Marketing (Primary Focus):

- Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels (SEO/SEM, email, social media, display advertising).
- Manage day-to-day execution of digital channels including Google Ads, social media platforms, and email marketing.
- Monitor, analyse, and report on campaign performance, providing insights and recommendations to improve ROI and KPIs.
- Conduct keyword research, audience targeting, A/B testing, and conversion rate optimisation (CRO).
- Manage marketing automation workflows and support customer journey mapping to improve engagement and conversion.
- Collaborate with internal teams to develop and optimise landing pages and enhance user experience.
- Track website performance using tools such as Google Analytics and provide actionable insights.
- Stay up to date with digital marketing trends, tools, and best practices.

General Marketing:

- Support the planning and execution of integrated marketing campaigns and brand initiatives.
- Coordinate with content, design,



and external partners to ensure consistent brand messaging.
- Assist in content creation across digital and offline channels, including copywriting and campaign assets.
- Work closely with sales and other business units to align marketing activities with commercial objectives.
- Support events, product launches, and other marketing initiatives as required.
- Contribute to improving marketing processes, workflows, and campaign effectiveness.

You will have at least 5 years of marketing experience, spanning digital and traditional, along with hands-on experience with digital platforms such as Google Ads, Google Analytics, and social media advertising tools. Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce, Mailchimp). If you are living West of Sydney CBD or looking to work out of the CBD, and have a love of marketing, apply now.

Send your CV to Louise Lawton at The Creative Store. Email [email protected], or call The Creative Store on (02) 8278 7514 for more details.

Visit The Creative Store website www.thecreativestore.com.au to view all our jobs online.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.

www.thecreativestore.com.au

Excellent Jobs. Great People.

📌 Marketing Specialist (Sydney)
🏢 The Creative Store Australia
📍 Sydney