About the role

As a Digital Marketing Specialist focusing on Social Ads at 401auto, you will play a crucial role in enhancing our online presence and driving customer engagement through targeted social media campaigns. This position offers the opportunity to work in a agile environment where creativity meets data-driven strategies. You will collaborate with cross-functional teams to develop and implement innovative marketing solutions that resonate with our audience and contribute to our growth objectives.

Key facts

- Location: Cambridge, Ontario
- Engagement: Full time
- Salary: Competitive, commensurate with experience
- Visa: Open to candidates with valid work authorization in Canada

What you'll do

- Develop and execute comprehensive social media advertising strategies across platforms such as Facebook, Instagram, and LinkedIn to drive brand awareness and lead generation.
- Analyze campaign performance metrics and generate reports to assess the effectiveness of social media initiatives, making data-driven recommendations for optimization.
- Collaborate with the content team to create engaging ad copy and visuals that align with our brand voice and resonate with target audiences.
- Conduct market research to identify trends, competitor strategies, and customer preferences, using insights to inform campaign development.
- Manage social media budgets effectively, ensuring maximum ROI on advertising spend while adhering to financial guidelines.
- Work closely with the SEO team to integrate social media efforts with overall digital marketing strategies, enhancing organic reach and engagement.
- Monitor social media channels for customer feedback and inquiries, responding promptly to foster positive customer relationships.
- Stay updated on the latest social media trends, tools, and best practices to ensure that 401auto remains at the forefront of digital marketing innovation.
- Assist in the development of social media calendars, ensuring timely execution of campaigns and promotions.




- Collaborate with the analytics team to track KPIs and derive actionable insights that inform future marketing strategies.
- Participate in brainstorming sessions to generate new ideas for campaigns and promotions that align with company goals.
- Provide training and support to junior marketing team members on social media best practices and campaign execution.

Requirements

- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 3 years of experience in digital marketing, with a strong focus on social media advertising.
- Proven track record of managing successful social media campaigns that drive engagement and conversions.
- Proficiency in social media advertising platforms, including Facebook Ads Manager and LinkedIn Campaign Manager.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
- Solid organizational skills and the ability to manage multiple projects simultaneously.

Nice to have

- Experience in the automotive industry or a related field.
- Knowledge of SEO best practices and their integration with social media strategies.
- Familiarity with email marketing platforms and CRM systems.
- Certification in Google Ads or Facebook Blueprint is advantageous.

Skills & tools

- Social Media Advertising: Facebook, Instagram, LinkedIn
- Analytics: Google Analytics, social media insights
- Design Tools: Canva, Adobe Creative Suite
- Project Management: Trello, Asana, or similar tools
- CRM Systems: HubSpot, Salesforce, or equivalent

Practical notes

This position is based in Cambridge, Ontario, and offers a full-time engagement. Candidates must have valid work authorization in Canada. The salary is competitive and will be determined based on the applicant's experience and qualifications.

META Company: 401auto Title: Digital Marketing Specialist | Social Ads Listed location: Cambridge, Ontario Job type: Full-time

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📌 Digital Marketing Specialist | Social Ads (Cambridge)
🏢 401auto
📍 Cambridge