A growing Melbourne-based organisation is looking for a commercially minded B2B Brand Marketing Specialist to turn an established strategy into compelling campaigns, content and customer experiences.

The Opportunity

This role sits at the intersection of brand, integrated campaigns, content, commercial storytelling and impact

You will take complex ideas and translate them into clear, credible marketing that captures the attention of senior decision-makers and supports meaningful business growth.

You will have genuine ownership of campaign delivery and brand storytelling, while being supported by an established strategy, senior marketing guidance and internal creative resources.

What you'll be doing

Working closely with the leadership team you will:

- Turn an established marketing strategy into an actionable campaign plan
- Develop integrated B2B campaigns from concept through to delivery
- Create clear and persuasive narratives around complex commercial topics
- Produce thought leadership, customer stories, digital content and sales collateral
- Coordinate campaign execution across design, CRM, social and digital channels
- Support partner, vendor and stakeholder campaigns
- Help plan and deliver events, conferences and industry engagement
- Maintain a consistent, commercially credible brand voice
- Measure success through engagement,



enquiry and business impact—not likes alone
- Attend events and conferences to represent the organisation

About you

You are likely to be a hands-on B2B marketer who can move comfortably between strategic thinking and practical execution.

You will ideally bring:

- Demonstrated experience delivering B2B marketing or integrated campaigns
- Full Australian Working rights
- Strong brand storytelling, writing and messaging capability
- The ability to simplify complex information without losing its commercial substance
- Experience translating an existing strategy into practical execution
- Confidence communicating with senior stakeholders and commercial audiences
- A clear understanding of how marketing supports awareness, pipeline and revenue
- Genuine interest in sustainability, social impact, responsible business or purpose-led organisations
- Robust campaign, project and stakeholder management skills
- The ability to brief and coordinate creative, CRM, digital and social resources
- Comfort representing a business at events and industry forum

What's on offer

- $95,000–$110,000 + Super
- Hybrid working
- Genuine scope to shape a growing B2B brand
- A pathway into broader leadership as the business scales

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📌 Brand Marketing Specialist (Melbourne)
🏢 Talent Web Recruitment
📍 Melbourne