Performance Director

Delivering Smarter, Faster, Accountable Media

We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media.

About the Opportunity

As Performance Director, you will play a pivotal role in leading the strategic direction, planning and delivery of performance marketing across a portfolio of clients. Working collaboratively across media, strategy, technology and creative teams, you will drive measurable business outcomes while building robust client relationships and leading a high-performing team.

This is an opportunity to join one of Australia's leading integrated media agencies, where you'll have the autonomy to challenge thinking, drive innovation and deliver exceptional client results.

What you'll be doing

Reporting to the Head of Performance, you will:

- Lead the strategic planning and implementation of integrated performance marketing campaigns across Search, Social and other digital channels.
- Develop data-led digital strategies, forecasting and channel recommendations aligned to client business objectives.
- Build trusted relationships with senior client stakeholders, acting as a strategic advisor and primary escalation point.
- Drive innovative media solutions that maximise performance across the digital channel mix.
- Analyse campaign performance and deliver meaningful insights, recommendations and optimisation strategies.
- Recommend digital attribution models and channel mix strategies based on performance data and commercial outcomes.
- Collaborate closely with media planning, trading, creative, technology and analytics teams to deliver integrated solutions.
- Ensure campaigns are delivered on time, within budget and to the highest quality standards.
- Identify opportunities to grow client investment, expand services and contribute to agency growth initiatives.
- Lead and contribute to new business opportunities and agency pitches.
- Drive best practice, innovation and continuous improvement across the Performance team.

Team Leadership As a Performance Director, you'll also play an important leadership role by:

- Coaching, mentoring and developing Performance Managers and Executives.
- Creating a positive,



collaborative and high-performing team culture.
- Supporting career development through regular coaching, feedback and performance conversations.
- Managing team resources to ensure workloads are balanced and client expectations are exceeded.
- Promoting collaboration across departments to deliver the best outcomes for clients.
- Championing innovation, knowledge sharing and continuous learning across the team.

About You You'll be an experienced performance marketing leader who enjoys solving complex client challenges and inspiring others to do their best work.

You'll bring:

- 4+ years' experience in digital performance marketing within an agency environment.
- Strong expertise across Paid Search, Paid Social and broader digital media channels.
- Advanced experience with Google Analytics, Google Ads, SA360 and Meta Business Manager.
- Strong commercial acumen with the ability to translate data into actionable business recommendations.
- Experience developing multi-channel digital strategies, forecasting and media planning.
- Excellent stakeholder management and client relationship skills.
- Exceptional communication, presentation and project management skills.
- A proactive, solutions-focused mindset with strong attention to detail.
- Experience leading, coaching and developing high-performing teams.
- A passion for innovation and delivering measurable business outcomes.

Why join us? At Atomic 212°, we're passionate about developing our people as much as we are about delivering exceptional client outcomes.

You'll join an agency that values collaboration, curiosity, accountability and continuous learning, while working alongside some of the industry's brightest media, strategy and performance specialists.

What we can offer

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel,



connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Performance Director (Sydney)
🏢 Atomic 212º
📍 Sydney